• 15
    Nov
    2009
  • Dental Advertising: Marketing Invisalign in Your Dental Business
    posted by Kris Nickerson

In dental advertising, Invisalign is being promoted as a solution for patients who need to have whiter, stronger teeth. How do we market Invisalign in dental advertising? How do we attract more patients to accept Invisalign cases in dental advertising? This article will show you the ways on how to market this solution to your patients appropriately.

By far, the best way to market this solution to dental patients in dental advertising are in 2 ways:

through your staff;

through conducting Invisalign Open House

Through Your Staff:

In promoting Invisalign in dental advertising, your staff has to be educated and trained enough to talk to every single patient who express interest in having straighter, more attractive teeth, and also to help ask people identify their problem. In our practice, we ask our patients a question: “On a scale of 1 to 10, how would you rate your smile?”. The patient would give us various answers. Then the next question we ask them is: “What would make it a 10?”. And we, as a dental team, listen to them. The moment they start talking about how they like to have straighter, whiter teeth, we take down notes and through this we can create a good package of information and sell back the treatment to the patients. The staff also needs to know the core benefits of Invisalign; like it’s invisible, removable and it allows more people to feel more confident instead of wearing the traditional metal braces. And they should share these core benefits to the patients.

Invisalign Open House:

The next thing to do in marketing Invisalign in dental advertising is to do the Invisalign Open House. When you think about conducting an open house there are two things that you should follow:

Strategically Market Your Invisalign Day:

The big mistake that a lot of people do is that they decide to do the open house, but they send out a mailer to their existing patients, and they get maybe 1 to 3 phone calls. That’s kind of expected, because if your going to do an entire open house, and you have an opportunity to make $5000 a case or $15,000 net per case, you need to throw more money at it. You need to have your staff get people to come to it, to get worth a mile going. So what I recommend with all our doctors who plan to do Invisalign Open House is this: you have to start planning the promotions of it 4 or 5 weeks minimum in advanced, to get 2 to 3 direct mail pieces to your existing and inactive patient base in that time (so once a week for the first three weeks to promote it); if you have e-mails, then just send out e-mails to your patients; and if you have phone numbers, you can do two things: either you’re going to physically call everybody, or just do voice broadcasting (which will go out to every single home and it will share with people the details and where to call).

Have Two Schedules For The Event:

The reason for having two schedules for the event is because you can use the same marketing dollar to promote both events, and that’s one thing. The other thing is that some people who can’t make it on a Wednesday night, are going to make it on a Saturday between 10:00 and 1:00. By doing this, you’re going to open up a dual option where people can choose more dentistry.

So, these are the things that you need to remember to market Invisalign to your patients in dental advertising. Take note: if you have a lot of Invisalign patients, they refer more than traditional patients do, and also choose more cosmetic dentistry in your practice!

Ed O’Keefe
http://www.articlesbase.com/business-ideas-articles/dental-advertising-marketing-invisalign-in-your-dental-business-610219.html

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This entry was posted on Sunday, November 15th, 2009 at 3:15 am and is filed under dental marketing big cases. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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