dental marketing big cases

  • 28
    Aug
    2010
  • Big Case Marketing Elite Member with Dr. James McAnally Share Their Experiences
    posted by Kris Nickerson

http://www.bigcasemarketing.com General Dentist Dr. R. shares his experience as a Big Case marketing attendee to the 2010 Summit in Orlando to learn more about the Maximum Case Acceptance System visit

Duration : 0:1:47

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  • 6
    Jun
    2010
  • Dr. Todd – Testimonial for Dr. James McAnally & Big Case Marketing
    posted by Kris Nickerson

http://www.BigCasemarketing.com

http://www.BigCaseMarketing.com

Duration : 0:6:31

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  • 30
    Apr
    2010
  • Drs. Rothan – Testimonial for Dr. James McAnally & Big Case Marketing
    posted by Kris Nickerson

http://www.BigCaseMarketing.com

http://www.BigCasemarketing.com

Duration : 0:5:15

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  • 31
    Mar
    2010
  • Dental Marketing Success Program
    posted by Kris Nickerson

For generalists and specialists trained to perform reconstructive or implant dentistry, the Big Case Program puts cases into your practice.

Duration : 0:1:35

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  • 31
    Mar
    2010
  • Dental Marketing Teleclass Free On April 16th
    posted by Kris Nickerson

dental marketing Experts James Erickson and Jerry Jones are putting on a one time teleclass called “The Ultimate Reactivation, Retention, and Referral Secrets Teleclass.

For more information, and to find out the call details visit:
http://emcdental.com/tele

Here is just some of the things we will cover on the call”
-Two simple steps to creating that IRON CAGE around your patientsso they continue to pay, stay and refer.
-What the big Case Presentation Boys are afraid to tell you about selling treatmenteven in a recession.
-Four solid strategies for doubling your referrals in less than 2 weeks.
-The secrets of America’s best Hygienists and how they sell treatment. (We’ll give you the script!)
-Who The “Lost Souls” are, where they went, and how to get them back quickly!
-PLUS, An incredible tool that has continually proven itself to reactivate patients. FREE To all the participants! (This has created 5 figure paydays in many practices already)

Plus, For All Attendees: An incredible tool that has continually proven itself to reactivate patients. FREE To all the participants! You must be on the call to get this offer.

Again, to see all the details, go to:
http://emcdental.com/tele

Duration : 0:6:35

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  • 25
    Nov
    2009
  • Dental Town Adviser Talks About Why It’s the Best Time to be a Dentist Today
    posted by Kris Nickerson

In this article, dental town adviser Ed O’ Keefe will give you an update on what’s happening in the dental profession today that’s new, that’s hot, that is making practices more successful than ever. The dental town adviser will share to you the reason why now is the best time to be in a dental practice. And the dental town adviser will also share to you how to systemize your practice so that you can gain more patients. And this is something they focus specifically at their dental practice website!

Here’s what’s Ed is going to share with you:

Now with the talk of the economy and everything that’s going on, the reality is that there has never been a better time to be a dentist, or to be a marketer of the dental practice right now! And that’s what I have realized as a dental town adviser. With the “baby boomer” explosion that’s occurring right now and seniors living longer than ever before, there’s never been a better time to reposition and start sub-niching dental practices. Repositioning is about making the practice something for a particular demographic group where they have a great deal of discussion to spend whether they have good coverages, and they have problems like, for example, how to market dental implants. I always think like dental implants is the easiest thing to make big money quickly in dentistry, because you have frustrated patients, people out there with dentures and partials/missing teeth who have serious health problems if they don’t have natural teeth or strong teeth, even if they’re fake. Those are real concerns out there, and since people are living longer they want to have the stronger, healthier, more durable teeth. So to market to that kind of population is really simple because they have those kind of dental problems. For example, here’s a person who have bad dentures and partials for years, and there would be a $36,000-dental care required for her to go to the dentist and have the problem taken cared of… plus there would be an additional cosmetic work of course, because once you start to fix the function, you would want to fix the appearance! So marketing your services to this person would be a very good idea, because it would solve the dental problem that she has!

Now, the biggest problems that a lot of doctors have in general is that they get more education, more clinical training, and they think that that’s going to fix their income. But the reality is that the answer lies in the marketing of their services. It’s like your “backdooring” it instead of trying to tell everybody that you’re the best dentist there is (while anyone can say that and everybody’s saying that!). So as a dental town adviser, what we do differently than just about anybody else is we just teach them how to sub-niche and that’s really going to be where the future of the next level of marketing of dentistry is! It’s really like having 2, or 3, or 4 mini practices in one practice! One of the things that we did is in the area of Invisalign. Invisalign is very well known and so I know that a lot of my doctors were promoting Invisalign, and they were struggling with it. They went out and got trained, spent all weekend, and so some of them have tested and tried the Open House. Well, we know how to run seminars so we just shifted the gears, we told them how to run Open House and seminars. And if you do an Open House correctly using marketing, you can’t just throw it out to the open house because you have nobody showing up, but if you do multi-seminar marketing, do it the right way like we teach! We had guys do $100,000 in one day in their dental practices and just recently, one of our implant clients did a workshop for niche-marketing, targeted-marketing, and they went to a little area that’s outside where it’s like a retirement community of people. And within 45 minutes, 20 implant cases came from it and referrals were coming from it. And it went over $200,000 of revenue in the first month and a half. So it’s just kind of like shifting having to do with the thinking of how you’re going with your business, we could do 1 or 2 of these every quarter and sell more dentistry than doing mailers all day long. You see, it’s all about the fact that the dentist has to be willing to change this whole thinking about price, about markets, and about marketing!

As a dental town adviser, what I’m doing is making them very efficient, so really, one of the doctors that I’m best suited for is the guy who’s like actually marketing a verse, who finds it painful, who finds it troublesome, who only likes to do it under a desperate circumstances. It’s because I can actually systemize it in a way that he doesn’t have to pay attention to it everyday, he doesn’t have to be involved in it all the time! You can have periodic events that feed the whole practice. And that’s very cool! In addition to this, one thing we’ve realized especially with dental practices is that the previous scale are continuing to grow and getting off the “dental treadmill” or the “rollercoaster income” kind of analogies. Now, we’re training the staff to run all the marketing for the doctors! So even if it’s a different language to them, we got systems that would teach the staff member or team member, and we do these trainings all the time. So if you hire somebody new, we’ll train them and turn them into a little mini-marketing expert in your office, and that’s the way they should run it, and it creates that ideal lifestyle that we teach our doctors as well. The keyword there is “system”. You should know that all of the wealthy people in America is traced to such systems, and that’s the “make-a-break” difference in businesses, and every dentist should find out about them and investigate them!

Darcy Juarez
http://www.articlesbase.com/business-ideas-articles/dental-town-adviser-talks-about-why-its-the-best-time-to-be-a-dentist-today-722420.html

  • 15
    Nov
    2009
  • Dental Advertising: Marketing Invisalign in Your Dental Business
    posted by Kris Nickerson

In dental advertising, Invisalign is being promoted as a solution for patients who need to have whiter, stronger teeth. How do we market Invisalign in dental advertising? How do we attract more patients to accept Invisalign cases in dental advertising? This article will show you the ways on how to market this solution to your patients appropriately.

By far, the best way to market this solution to dental patients in dental advertising are in 2 ways:

through your staff;

through conducting Invisalign Open House

Through Your Staff:

In promoting Invisalign in dental advertising, your staff has to be educated and trained enough to talk to every single patient who express interest in having straighter, more attractive teeth, and also to help ask people identify their problem. In our practice, we ask our patients a question: “On a scale of 1 to 10, how would you rate your smile?”. The patient would give us various answers. Then the next question we ask them is: “What would make it a 10?”. And we, as a dental team, listen to them. The moment they start talking about how they like to have straighter, whiter teeth, we take down notes and through this we can create a good package of information and sell back the treatment to the patients. The staff also needs to know the core benefits of Invisalign; like it’s invisible, removable and it allows more people to feel more confident instead of wearing the traditional metal braces. And they should share these core benefits to the patients.

Invisalign Open House:

The next thing to do in marketing Invisalign in dental advertising is to do the Invisalign Open House. When you think about conducting an open house there are two things that you should follow:

Strategically Market Your Invisalign Day:

The big mistake that a lot of people do is that they decide to do the open house, but they send out a mailer to their existing patients, and they get maybe 1 to 3 phone calls. That’s kind of expected, because if your going to do an entire open house, and you have an opportunity to make $5000 a case or $15,000 net per case, you need to throw more money at it. You need to have your staff get people to come to it, to get worth a mile going. So what I recommend with all our doctors who plan to do Invisalign Open House is this: you have to start planning the promotions of it 4 or 5 weeks minimum in advanced, to get 2 to 3 direct mail pieces to your existing and inactive patient base in that time (so once a week for the first three weeks to promote it); if you have e-mails, then just send out e-mails to your patients; and if you have phone numbers, you can do two things: either you’re going to physically call everybody, or just do voice broadcasting (which will go out to every single home and it will share with people the details and where to call).

Have Two Schedules For The Event:

The reason for having two schedules for the event is because you can use the same marketing dollar to promote both events, and that’s one thing. The other thing is that some people who can’t make it on a Wednesday night, are going to make it on a Saturday between 10:00 and 1:00. By doing this, you’re going to open up a dual option where people can choose more dentistry.

So, these are the things that you need to remember to market Invisalign to your patients in dental advertising. Take note: if you have a lot of Invisalign patients, they refer more than traditional patients do, and also choose more cosmetic dentistry in your practice!

Ed O’Keefe
http://www.articlesbase.com/business-ideas-articles/dental-advertising-marketing-invisalign-in-your-dental-business-610219.html

  • 28
    Oct
    2009
  • Dental Marketing: How to Market Invisalign
    posted by Kris Nickerson

In dental marketing, Invisalign is being promoted for patients who needs whiter, stronger teeth. But how do you market Invisalign in dental marketing? Or how do you attract more patients to accept Invisalign cases in dental marketing? In this article, I will discuss to you the ways to market this solution to your patients.

The best way to market this solution to patients in dental marketing are first, through your staff; and second, through conducting Invisalign Open House.

The Staff:

In promoting Invisalign in dental marketing, you need staff that’s educated and trained to talk to every patient who express interest in having straighter, more attractive teeth, and also educated and trained to help ask people identify their problem. Wendy Briggs, president of Hygiene Diamonds and Brilliance Inner Circle, has a “magic question” for every single patient who walks through the door (and who becomes a new patient). She asks them: “On a scale of 1 to 10, how would you rate your smile?”. The patient would give her various answers. Some may say 6, some 4, others 2, or a 7 maybe, but it really doesn’t matter, because the next question given to them would be: “What would make it a 10?”. And we, as a dental team, listen to their answers. The moment they start talking about how they like to have straighter and whiter teeth, we take down notes and through this we can create a good package of information and give it back and sell the treatment. The staff also needs to know the important benefits of Invisalign; it’s invisible, removable and it allows more people to feel more confident!

Conducting Invisalign Open House:

Another thing you can do to market Invisalign in dental marketing is to conduct Invisalign Open House. When you think about this there are two things that you should follow:

1) You have to be able to market your Invisalign day appropriately. The big mistake that a lot of people do is that they decide to do the open house, but they send out a mailer to their existing patients, and they get 1 to 3 phone calls. That’s kind of expected, because if your going to conduct an entire open house, and you have an opportunity to make $5000 a case or say $15,000 net per case, you need to throw more money at it than just one little postcard. And you need to have your staff get people to come to it. So what I recommend with all our doctors who plan to do Invisalign Open House is: you have to start planning the promotions of it 4 or 5 weeks minimum in advanced, because what I want to do is to get 2 to 3 direct mail pieces to my existing and inactive patient base in that time (so once a week for the first three weeks to promote it); if you have e-mails, you should definitely go and just send out e-mails, and if you have phone numbers, either you’re going to physically call everybody or just do a voice broadcast (which will go out to every single home and it will share with people the details and where to call).

2) The next thing is when you do Invisalign Open House, have two schedules for the event, instead of just one. And this is because you can use the same marketing dollar to promote both events, and that’s one thing. The other thing is that some people who can’t make it on a Wednesday night, are going to be able to make it on a Saturday between 10:00 and 1:00. So you’re going to open up a dual option where people like that, and they can choose more dentistry at the same time.

So these are the things that you need to remember to market Invisalign to your patients in dental marketing. And if you have a lot of Invisalign patients, they refer more than traditional patients do, and also choose more of cosmetic dentistry!

Ed O’Keefe
http://www.articlesbase.com/business-articles/dental-marketing-how-to-market-invisalign-408996.html

  • 28
    Oct
    2009
  • Dental Marketing: How to Market Invisalign
    posted by Kris Nickerson

In dental marketing, Invisalign is being promoted for patients who needs whiter, stronger teeth. But how do you market Invisalign in dental marketing? Or how do you attract more patients to accept Invisalign cases in dental marketing? In this article, I will discuss to you the ways to market this solution to your patients.

The best way to market this solution to patients in dental marketing are first, through your staff; and second, through conducting Invisalign Open House.

The Staff:

In promoting Invisalign in dental marketing, you need staff that’s educated and trained to talk to every patient who express interest in having straighter, more attractive teeth, and also educated and trained to help ask people identify their problem. Wendy Briggs, president of Hygiene Diamonds and Brilliance Inner Circle, has a “magic question” for every single patient who walks through the door (and who becomes a new patient). She asks them: “On a scale of 1 to 10, how would you rate your smile?”. The patient would give her various answers. Some may say 6, some 4, others 2, or a 7 maybe, but it really doesn’t matter, because the next question given to them would be: “What would make it a 10?”. And we, as a dental team, listen to their answers. The moment they start talking about how they like to have straighter and whiter teeth, we take down notes and through this we can create a good package of information and give it back and sell the treatment. The staff also needs to know the important benefits of Invisalign; it’s invisible, removable and it allows more people to feel more confident!

Conducting Invisalign Open House:

Another thing you can do to market Invisalign in dental marketing is to conduct Invisalign Open House. When you think about this there are two things that you should follow:

1) You have to be able to market your Invisalign day appropriately. The big mistake that a lot of people do is that they decide to do the open house, but they send out a mailer to their existing patients, and they get 1 to 3 phone calls. That’s kind of expected, because if your going to conduct an entire open house, and you have an opportunity to make $5000 a case or say $15,000 net per case, you need to throw more money at it than just one little postcard. And you need to have your staff get people to come to it. So what I recommend with all our doctors who plan to do Invisalign Open House is: you have to start planning the promotions of it 4 or 5 weeks minimum in advanced, because what I want to do is to get 2 to 3 direct mail pieces to my existing and inactive patient base in that time (so once a week for the first three weeks to promote it); if you have e-mails, you should definitely go and just send out e-mails, and if you have phone numbers, either you’re going to physically call everybody or just do a voice broadcast (which will go out to every single home and it will share with people the details and where to call).

2) The next thing is when you do Invisalign Open House, have two schedules for the event, instead of just one. And this is because you can use the same marketing dollar to promote both events, and that’s one thing. The other thing is that some people who can’t make it on a Wednesday night, are going to be able to make it on a Saturday between 10:00 and 1:00. So you’re going to open up a dual option where people like that, and they can choose more dentistry at the same time.

So these are the things that you need to remember to market Invisalign to your patients in dental marketing. And if you have a lot of Invisalign patients, they refer more than traditional patients do, and also choose more of cosmetic dentistry!

Ed O’Keefe
http://www.articlesbase.com/business-articles/dental-marketing-how-to-market-invisalign-408996.html


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