dental practice marketing

  • 15
    Sep
    2009
  • Dental Marketing On-line: Ed O’ Keefe Talks About Getting on Top in the Business
    posted by Kris Nickerson

As a dental marketing consultant, I have come to a conclusion that all that matters in on-line dental marketing is the development and growth of your dental website. By development and growth, I mean getting more and more traffic into your own website and at the same time getting more and more dental patients as well. You need to know the stuff that can help you “beef-up” your own website. Aside from this, everything else is just details in dental marketing.

The Formula For Success!

I have come up with a simple yet special formula to have you on a winning side. If you want to make your life easier and enjoy seeing more and more patients from your on-line dental marketing, take note of this formula: T + C = Cash.

T is for “Traffic”!

T stands for “Traffic”. So what do I mean by the word traffic here in dental marketing? It means the rate on how many people are coming in to your web page everyday as they use the Internet. But bear in mind that I did not use the word “hits”, rather, I made use of the word “people”. These are passionate, enthusiastic and good people who are seeking out the dental professional that they would like to conduct business with. And that is why your web page is built and presented in a way that it gives and satisfies what they want. Your web page must communicate with them in a way that it makes it easy for them to choose you as their own dentist! Then in here, this is where the second part of the equation comes in.

C is for “Conversion”!

C stands for “Conversion”. What do I mean by “conversion”? It means that the people visiting your website (or visitors if you may) becomes your patient. So you “convert” people from visitors to patients. In on-line dental marketing, this is what you would really want, right? You need to know how to structure your own website to get people to enter their name and information, then actually call your office and officially become your patient! If you can’t get people to be your patient through your website, then what you have is a website just sitting out there gathering nothing but Cyber Dust! Now let me expound more on this conversion stuff. Let’s say you are currently getting 100 visitors a month, and you are only getting three new patients from those visits (which can be considered as a 3% conversion ratio). This rate can be improved. If each patient is worth $900 (within a 6 month period), then you are adding $2700 in cash to your practice (take note this does not include the referrals yet!) So, we start by improving your traffic and get it up to over 300 visitors a month. Then we boost your conversion to around 5%. Immediately, you go from getting 3 new patients a month to now getting 15 new patients a month. Let’s say your average new patient value stays the same ( at $900). So, $900 x 15 new patients = $13,500. Isn’t that great? And an increase of $10,800 a month ( that is the difference between getting 15 new patients and 3 new patients a month: $13,500 – $2,700 = $10,800). Multiply that increase by twelve months, and it will give you an amazing $129,600! Not bad, right?

So again, in order to become highly successful in the business of on-line dental marketing, just follow the equation: T+C=Cash. Find ways to build and improve your web page in a manner that it would increase the people visiting your own site, and convert these visitors into your own patients!

Darcy Juarez
http://www.articlesbase.com/business-articles/dental-marketing-online-ed-o-keefe-talks-about-getting-on-top-in-the-business-392715.html

  • 28
    Aug
    2010
  • Dentist Marketing: Get Patients From Google
    posted by Kris Nickerson

How to use Google to get new patients

Duration : 0:6:30

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  • 6
    Jun
    2010
  • qr codes and dental practice marketing
    posted by Kris Nickerson

Mark Oborn describes how to use QR codes for your dental practice marketing

Duration : 0:2:57

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  • 30
    Apr
    2010
  • Dental Practice Marketing Testimonial of Success Strategies
    posted by Kris Nickerson

http://www.TrafficVaultSecrets.com A website dedicated to helping dentists marketing their dental office. Dental practice marketing Capital-Visions dental marketing Coaching offers leading edge video marketig and social media solutions from Dental practice marketing experts Capital-Visions.
The world leader in dental practice marketing including new patient campaigns. At Traffic Vault Secrets Coaching program, we provide smart, customized Dental practice marketing that will help grow your dental practice marketing and make it easier for you to succeed. Discover Dental practice Marketing and Internet Marketing Secrets For Dentists Proven To Create a Constant Stream of New Patients, Referrals,and Increase Cases for you. We have finally released our cutting edge strategies and ideas as Dental practice marketing consultants for dentists who want proven practice marketing strategies for more new patients now!
THE FRESH offer bespoke turnkey solutions for dental practice marketing professionals, from corporate branding, dental websites and complete marketing campaigns to total. UK Dental practice Marketing – Finding The Right Patients For Your Dental Practice marketing Has Never Been Easier, Or More Affordable.

Dental practice Marketing, Dental Advertising – Patient News offers dentist, cosmetic surgeon and dermatologist newsletter marketing. Dental practice marketing and website design company for new dental practice marketing patients can be found all over the net but you must choose wisely. Dental websites for more high-value patients NOW! Guaranteed results! Dental practice marketing and design specialists for award winning dental practices, specialising in dental branding and design and dental websites. Pay per New Dental practice marketing Patient or on an hourly consulting basis let me cater your unique marketing campaign today. Best Dental practice Marketing Available! Capital-Visions Dentist Marketers specializes in affordable dental marketing and advertising services for dentists including dental website design and internet marketing.

Our specific definition is Web Marketing For Dentists as we help dentist generate incredibly high number of new patients at a very low cost through their effective dental practice marketing and office. I am positive that because you found this video you need a dental practice marketing plan that works the first time? Are you looking for proven dental practice marketing consultants and practice management?
Need high-value new patients from your dental practice marketing? You will be glad to know that we target Cosmetic, Implant, Sedation, Orthodontic, Invisalign and other high-value clients.

Online Marketing for Dental Websites via Search Engine Marketing, Optimization, Social Media, Dental Niche Blogs, Video marketing saving you time and money can be found in my coaching program. Marketing for Dentists are you Waiting For Patients To Appear??We Specialise in Dental Social media & VEO. If you are looking for internet dental marketing as well as dental website design, dental practice marketing and dental web marketing, please visit our website http://www.TrafficVaultSecrets.com

Duration : 0:4:3

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  • 31
    Mar
    2010
  • scholarship essay help.?
    posted by Kris Nickerson

is this good? how would you rearrange any of the paragraphs. or how would you reword any of the sentences.

thanks.
_________________________________________________________
My name is Priscilla Luna and I am in an accredited Dental Assisting program at Everest College in Alhambra, CA.

I decided to become a dental assistant after having braces for 2 years. I saw how happy the dental assistants were and decided I wanted to be happy, too, as well as help people.

I truly feel I deserve this scholarship because it will be used towards continuing my education to become a dental hygienist.

I have achieved a few accomplishments while at Everest College. I am in honor roll, I have perfect attendance, and I am the class ambassador. As class ambassador, I have learned many leadership qualities. I am assertive, dedicated, creative, and fair. I attend weekly meetings to see what has been done or what needs to be done for the students. I help my fellow students with anything from answering a question about homework to helping the students in the proper positioning of the x-ray film. There have been a few instances where I found some valuable information that I thought would be useful to me as a future dental assistant, but I always took the liberty of printing out enough copies for the entire class and for my instructor. I always study beforehand and I am usually the first to raise my hand to answer a question my instructor asks.

Aside from my leadership position at school, I was a supervisor at a previous job. I trained new employees at a market research company.

Ultimately, I would like to become a Registered Dental Hygienist in Extended Functions. I plan on continuing my education this upcoming fall semester at Cerritos College. I hope to become an RDHEF in the shortest time possible.

My long term goal is to own my own practice. I even have a working title, “Luna’s Pearly Whites.”

I believe patient education is very important. When I own my own practice, I plan on having some sort of program that will be available to those who cannot afford dental care. Proper patient education in oral hygiene should be readily available to those of all cultural and financial backgrounds. I hope to start a program that may start at my dental office and expand statewide and possibly nationwide.

I have a very supportive family who applauds me for thinking of others by wanting to work in the dental field to eventually make a difference. It means a lot to have their support and it would also mean a lot to have the support of the San Gabriel Valley Dental Society, Allied Dental Health, and the CDA Foundation.
ANY help willl do.

Most of what you have written here is unnecessary if not counterproductive.

Tell them which scholarship you are applying for and how you are enrolled in that discipline. Give them your GPA and any awards you may have received and any writing you might have published in the past. Discuss any classes you may have taken that are unique to the discipline you are studying for that makes you more qualified than the other guy.

They can care less about your family. They may not like the fact that you share your studies with others. The braces thing is cute but cute can be counterproductive.

The name of your new practice is likewise something that you could easily take out.

Focus on the skills and training you have to offer, If you have any recommendations reference them by quoting the person.

And make yourself sound like you have a sense of time management and direction. What do you think you will be able to do with the education that another may not? How will you do this? How long will it take?

I can see that you tried to hit on some of these points, but; be more of a salesperson and less of an autobiographer. You want them to buy you and not the other person and like any other purchase you buy what gives you the most for your dollar.

Good Luck.

  • 31
    Mar
    2010
  • Dental Practice Marketing Target Marketing Secrets Part 1
    posted by Kris Nickerson

http://www.TrafficVaultSecrets.com A website dedicated to helping dentists marketing their dental office. Dental practice marketing Capital-Visions dental marketing Coaching offers leading edge video marketig and social media solutions from Dental practice marketing experts Capital-Visions.
The world leader in dental practice marketing including new patient campaigns. At Traffic Vault Secrets Coaching program, we provide smart, customized Dental practice marketing that will help grow your dental practice marketing and make it easier for you to succeed. Discover Dental practice Marketing and Internet Marketing Secrets For Dentists Proven To Create a Constant Stream of New Patients, Referrals,and Increase Cases for you. We have finally released our cutting edge strategies and ideas as Dental practice marketing consultants for dentists who want proven practice marketing strategies for more new patients now!
THE FRESH offer bespoke turnkey solutions for dental practice marketing professionals, from corporate branding, dental websites and complete marketing campaigns to total. UK Dental practice Marketing – Finding The Right Patients For Your Dental Practice marketing Has Never Been Easier, Or More Affordable.

Dental practice Marketing, Dental Advertising – Patient News offers dentist, cosmetic surgeon and dermatologist newsletter marketing. Dental practice marketing and website design company for new dental practice marketing patients can be found all over the net but you must choose wisely. Dental websites for more high-value patients NOW! Guaranteed results! Dental practice marketing and design specialists for award winning dental practices, specialising in dental branding and design and dental websites. Pay per New Dental practice marketing Patient or on an hourly consulting basis let me cater your unique marketing campaign today. Best Dental practice Marketing Available! Capital-Visions Dentist Marketers specializes in affordable dental marketing and advertising services for dentists including dental website design and internet marketing.

Our specific definition is Web Marketing For Dentists as we help dentist generate incredibly high number of new patients at a very low cost through their effective dental practice marketing and office. I am positive that because you found this video you need a dental practice marketing plan that works the first time? Are you looking for proven dental practice marketing consultants and practice management?
Need high-value new patients from your dental practice marketing? You will be glad to know that we target Cosmetic, Implant, Sedation, Orthodontic, Invisalign and other high-value clients.

Online Marketing for Dental Websites via Search Engine Marketing, Optimization, Social Media, Dental Niche Blogs, Video Marketing saving you time and money can be found in my coaching program. Marketing for Dentists are you Waiting For Patients To Appear??We Specialise in Dental Social media & VEO. If you are looking for internet dental marketing as well as dental website design, dental practice marketing and dental web marketing, please visit our website http://www.TrafficVaultSecrets.com

Duration : 0:8:15

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  • 31
    Mar
    2010
  • Please Help!!! Job interview I REALLY want?
    posted by Kris Nickerson

I have a job interview tomorrow for the role of Dental Receptionist in an upmarket dental practise and would love some tips to really stand out! I have a really good feeling about this and genuinely really need this job! Thanks xx

PS: I’m 20, My experience is 1 yr motor claims admin, 7 months retail and currently in market research.

Anne, one thing that comes across straight away is ya lacking confidence, I could say a shit load of stuff to wind ya up but I will break my habit of a life time and not do so. I am sure (not think) I can be of great benefit to the practice, I like people and contact with them. Dress plainly ( not flashy) don’t wear a bright coloured lipstick that says come and get me. JUST BE YOURSELF ANNE… Jeeesus am I turning into Clare Rainer?? {:-)

  • 31
    Mar
    2010
  • Dental Practice Marketing Blogging Secrets part 1
    posted by Kris Nickerson

http://www.TrafficVaultSecrets.com A website dedicated to helping dentists marketing their dental office. Dental practice marketing Capital-Visions dental marketing Coaching offers leading edge video marketig and social media solutions from Dental practice marketing experts Capital-Visions.
The world leader in dental practice marketing including new patient campaigns. At Traffic Vault Secrets Coaching program, we provide smart, customized Dental practice marketing that will help grow your dental practice marketing and make it easier for you to succeed. Discover Dental practice Marketing and Internet Marketing Secrets For Dentists Proven To Create a Constant Stream of New Patients, Referrals,and Increase Cases for you. We have finally released our cutting edge strategies and ideas as Dental practice marketing consultants for dentists who want proven practice marketing strategies for more new patients now!
THE FRESH offer bespoke turnkey solutions for dental practice marketing professionals, from corporate branding, dental websites and complete marketing campaigns to total. UK Dental practice Marketing – Finding The Right Patients For Your Dental Practice marketing Has Never Been Easier, Or More Affordable.

Dental practice Marketing, Dental Advertising – Patient News offers dentist, cosmetic surgeon and dermatologist newsletter marketing. Dental practice marketing and website design company for new dental practice marketing patients can be found all over the net but you must choose wisely. Dental websites for more high-value patients NOW! Guaranteed results! Dental practice marketing and design specialists for award winning dental practices, specialising in dental branding and design and dental websites. Pay per New Dental practice marketing Patient or on an hourly consulting basis let me cater your unique marketing campaign today. Best Dental practice Marketing Available! Capital-Visions Dentist Marketers specializes in affordable dental marketing and advertising services for dentists including dental website design and internet marketing.

Our specific definition is Web Marketing For Dentists as we help dentist generate incredibly high number of new patients at a very low cost through their effective dental practice marketing and office. I am positive that because you found this video you need a dental practice marketing plan that works the first time? Are you looking for proven dental practice marketing consultants and practice management?
Need high-value new patients from your dental practice marketing? You will be glad to know that we target Cosmetic, Implant, Sedation, Orthodontic, Invisalign and other high-value clients.

Online Marketing for Dental Websites via Search Engine Marketing, Optimization, Social Media, Dental Niche Blogs, Video Marketing saving you time and money can be found in my coaching program. marketing for Dentists are you Waiting For Patients To Appear??We Specialise in Dental Social media & VEO. If you are looking for internet dental marketing as well as dental website design, dental practice marketing and dental web marketing, please visit our website http://www.TrafficVaultSecrets.com

Duration : 0:8:22

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  • 11
    Jan
    2010
  • With all the recalls I thought I would share:?
    posted by Kris Nickerson

this is an actual research page I found when working for a home vet and she loved it so much that she put it on her page..read it with an open mind…and think…here is her page also if you are interested..http://www.carinrennings.com

(Don’t read if you have a weak stomach)
What’s Really for Dinner?
The Truth About Commercial Pet Food, by Tina Perry
Cow brains. Sheep guts. Chicken heads. Road kill. Rancid grain. These are a few of the so-called nutritionally balanced ingredients found in the commercial pet food served to companion animals every day.
More than 95 percent of US companion animals derive their nutritional needs from a single source: processed pet food. When people think of pet food, many envision whole chickens, choice cuts of beef, fresh grains, and all the nutrition that a dog or cat may ever need — images that pet food manufacturers promote in their advertisements. What these companies do not reveal is that instead of whole chickens they have substituted chicken heads, feet, and intestines. Those choice cuts of beef are really cow brains, tongues, esophagi, fetal tissue dangerously high in hormones, and possibly diseased and even cancerous meat. Those whole grains have had the starch removed for corn starch powder and the oil extracted for corn oil, or they are hulls and other remnants from the milling process. Grains used that are truly whole have usually been deemed unfit for human consumption because of mold, contaminants, poor quality, or poor handling practices. Pet food is one of the world’s most synthetic edible products, containing virtually no whole ingredients.
Pet food manufacturers have become masters at inducing companion animals to eat things cat and dogs would normally spurn. Pet food scientists have learned that it’s possible to take a mixture of inedible scraps, fortify it with artificial vitamins and minerals, preserve it so that it can sit on the shelf for more than a year, add dyes to make it attractive, and then extrude it into whimsical shapes that appeal to the human consumer. For this, pet food companies can expect to earn $9 billion in sales in 1996.
Scraps and Byproducts For years, many care givers have tried to avoid feeding their companion animals people food leftovers, having been warned by veterinarians about the heath problems they can cause. Yet much scrap material from the human food industry is ending up in dogs and cat’s dinner bowls. What the consumer purchases and what the manufacturer advertises are often two entirely different products, and this difference threatens the animals healthy, especially as they age. Learning to read ingredient labels and taking the time to read them carefully is crucial to making an educated choice when purchasing pet food. Ingredients are listed in descending order of weight (heaviest first) under standards established by the Center for Veterinary Medicine for the Food and Drug Administration (FDA). The name of the product (in most states) is dictated by the regulations of the American Association of Feed Control Officials (AAFCO). The trouble is, AAFCO standards can lead to deceptive product names due to the weight and volume variations between wet and dry ingredients. Also, the average consumer has no idea what the definitions for the listed ingredients mean. Preservatives, vitamins, minerals, flavorings, and cereal make up most of what the companion animal eats.
It is not happenstance that four of the top five major pet food companies in the United States are subsidiaries of major multinational food production companies: Colgate Palmolive (which produces Hills Science Diet), Heinz, Nestle, and Mars )see The Corporate Connection). From a business standpoint, multi-national food companies owning pet food manufacturers is an ideal relationship. The multinationals have captive market in which to dump their waste products, and the pet food manufacturers have a direct source of bulk materials. Both make a profit from selling scraps that originate from places far worse than the dinner table. In his 1986 book Pet Allergies veterinarian Al Plechner sums up what goes into companion animals food: Condemned parts and animals rejected for human consumption are routinely rerouted for commercial pet foods. A similar fate applies to so-called 4-D animals. These are food animals picked up dead, or that are dying, diseased, or disabled, and do not meet human-food qualifications. They are processed straightaway for companion animal consumption. Little goes to waste. Says Plechner, Food processing refuse of all sorts winds up in your animals dinner bowls. Moldy grains. Rancid foods. Meat meal. The latter is ground-up slaughterhouse discards often containing disease-ridden tissue and high levels of hormones and pesticides, the very things that may have contributed to the death of the steer or hog. A decade later, his words still apply. When cattle, swine, chickens, lambs, or other animals meet their ends at a slaughterhouse, the choice cuts — lean muscle tissue and organs prized by humans — are trimmed away from the carcass for human consumption. Whatever remains of the carcass (bones, blood, pus, intestines, ligaments, subcutaneous fat, hooves, horns, beaks, and
any other parts not normally consumed by humans) is, according to the pet food industry, perfectly fit as a protein source for cat and dog food.
The Pet Food Institute, the trade association of pet food manufacturers, acknowledges in its 1994 Fact Sheet the importance of using byproducts in pet foods as additional income for processors and farmers. The purchase and use of these ingredients by the pet food industry not only provides nutritional foods for pets at reasonable costs, but provides an important source of income to American farmers and processors of meat, poultry, and seafood products for human consumption. Many of these remnants are indigestible and provide a questionable source of nutrition. The amount of nutrition provided by meat byproducts, meals, and digests varies from vat to vat of this animal protein soup. A vat filled with chicken feet, beaks, and viscera is going to make available a lower amount of protein than a vat of breast meat. James Morris and Quinton Rogers, professors with Department of Molecular Biosciences at the University of California at Davis Veterinary School of Medicine, assert that there is virtually no information on the bio-availability of nutrients for companion animals in many of the common dietary ingredients used in pet foods. These ingredients are generally byproducts of the meat, poultry and fishing industries, with the potential for wide variation in nutrient composition. Claims of nutritional adequacy of pet foods based on the current AAFCO nutrient allowances (profiles) do not give assurances of nutritional adequacy and will not until ingredients are analyzed and bioavailability values are incorporated. Meat byproducts, the catch-all term of the pet food industry, is a misnomer because these byproducts contain little if any meat. Byproducts contain little if any meat. Byproduct are animal parts leftover after the meat has been stripped from the bone. Chicken byproducts include heads, feet, entrails, lungs, spleens, kidneys, brains, livers, stomachs, noses, blood, and intestines free of their contents. What the pet food manufactures fail to mention is that most byproducts, digests and meals are also filled with other substances, such as cancerous tissue cut from the carcass, plastic foam packaging containing spoiled meat from supermarkets, ear tags, spoiled slaughterhouse meat, road kill, and pieces of downer animals.
Canned Cannibalism Another source of meat that isn’t mentioned on pet food labels is pet byproducts, the bodies of dogs and cats. In 1990 the San Francisco Chronicle reported that euthanized companion animals were found in pet foods. Although pet food company executives and the National Renderers Association vehemently denied the report, the American Veterinary Medical Association and the FDA confirmed the story. The pets serve a viable purpose by providing foodstuff for the animal feed chain, said Lea McGovern, chief of the FDA’s animal feed safety branch. Because of the sheer volume of animals rendered and the similarity in protein content between poultry byproducts and processed dogs and cats, rendering plant workers say it would be impossible for purchasers to know the exact contents of what they buy. In fact, Sacramento Rendering cited by inspectors five times in the past two years for product-labeling violations.
Grease and Grain
The most nutritious dry pet food is no better than the worst if animals will not eat it. Pet food scientists have discovered that spraying the kibble or pellets with a combination of refined animal fat, lard, kitchen grease, and other oils too rancid or deemed inedible for humans makes an otherwise bland or distasteful product palatable. Animal fat is mainly packing house waste or supermarket trimmings from the packaging of meats. Animals love the taste of this sprayed fat, which also acts as a binding agent to which manufacturers may add other flavor enhancers. The pungent odor wafting from an open bag of pet food is created by this concoction. Restaurant grease has become a major component of feed-grade animal fat over the last 15 years. Often held in 50-gallon drums for weeks or months in extreme temperatures, this grease is usually kelp outside with no regard for its safety or further use. The rancid grease is then picked up by fat blenders who mix the animal and vegetable fats together, stabilize them with powerful antioxidants to prevent further spoilage, and then sell the blended products to pet food companies. Rancid, heavily preserved fats are extremely difficult to digest and can lead to a host of animal health problems, including digestive upsets, diarrhea, gas, and bad breath. Once considered filler by the pet food industry, the amount of grain products included in pet food has risen over the last decade as the American population has focused its attention away from consuming beef and toward a healthier diet of grains and vegetables. Commonly two of the top three pet food ingredients are some form of grain products. For instance, Alpo’s Beef Flavored Dinner lists ground yellow corn, soybean meal, and poultry byproduct meal as its top three ingredients. 9 Lives Crunchy Meals lists ground yellow corn, corn gluten meal, and poultry byproduct meal as its top three ingredients. Of the top four ingredients of Purina’s O.N.E. Dog Formula — chicken, ground yellow corn, ground wheat, and corn gluten meal — two are corn-based products from the same source. This is an industry practice known as splitting. When components of the same whole ingredient are listed separately (ground yellow corn and corn gluten meal) it appears that
there is less corn than chicken, even when the whole ingredient may weigh more than the chicken. Soy is another common ingredient in many pet foods. It is used by the manufacturers to boost the claimed protein content and add bulk so that when animals eat a product containing soy they will fell more sated. Tofu is suitable for humans, but most forms of soybean do not agree with a dog or cat’s digestive system. Like many other pet food ingredients, soy is virtually unusable by an animal’s body. Being obligate carnivores, cats have little ability to digest any nutrients from soy. The problem is worse for dogs because they lack the essential amino acid to digest soy products. Soy has also been linked to bloat and gas in many dogs.
Additives and Processing
Pet food industry critics note that many of the ingredients (such as corn syrup and corn gluten meal) used as humectants to prevent oxidation also bind water molecules in such a way that the food actually sticks to the animal’s colon and may cause blockage. Blockage of the colon may cause an increased risk of cancer of the colon or rectum. Two-thirds of the pet food manufactured in the United States contains synthetic preservatives added by the manufacturer. Of the remaining third, 90 percent includes ingredients already stabilized by synthetic preservatives. Because most pet food contains large percentages of added fat, a stabilizer is needed to maintain the quality of the food. Sodium nitrite, often used as a coloring agent, fixative, and preservative, has the ability to combine with natural stomach and food chemicals (secondary amends) to create nitrosamines, powerful cancer-causing agents, according to A Consumer’s Dictionary of Food Additives.
Many pet foods advertised as preservative-free do not contain preservatives. Almost all rendered meats have synthetic preservatives added as stabilizer, but manufacturers aren’t required to list preservatives they themselves haven’t added. Premixed vitamin additives can also contain preservatives. In the 1003 Journal of the American Veterinary Medical Association, veterinarian Philip Roudebush reported finding low concentrations of synthetic antioxidant preservatives in all analyzed samples of products labeled as chemical free or all-natural. Other types of additives depend on whether the pet food is semi-moist, dry or canned. Because semi-moist food contains 25-50 percent water, antimicrobial preservatives must be used. Propylene glycol was frequently used in cat food until it was pulled in 1992 for causing a variety of health problems. Processing greatly alters the nutritional value of the food ingredients. Veterinarian R. L. Wysong states in Rationale for Animal Nutrition: Processing is the wild card in nutritional value that is, by and large, simply ignored. Heating, freezing, dehydrating, canning, extruding, pelleting, baking and so forth, are so commonplace that they are simply thought of as synonymous with food itself. Because the ingredients that pet food companies use are not wholesome, and harsh manufacturing practices destroy what little nutritional value the food may have had in the first place, the final product must be fortified with vitamins and minerals.
Questionable Nutrition
How, then, can any pet food be guaranteed to be 100 percent complete or nutritionally adequate? As long as it meets the AAFCO minimum standards, such a guarantee can be on the label. Yet in 1994, feed tests conducted by the New York State Agriculture Department showed 7 percent of all pet foods analyzed failed chemical analyses for guaranteed nutrients. Other states report similar findings, with failure of analyzed feed ranging from to 12 percent. Even if a pet food meets AAFCO standards, certain nutritional requirements (for example, lysine) can vary between species by as much as seven-fold. Although manufacturers clam that millions of companion animals can thrive on a diet consisting of nothing by commercial pet food, research and an increasing number of veterinarians implicate processed pet food as a source of disease or as an exacerbating agent for a number of degenerative diseases. For example, kidney disease is on of the top three killers of companion animals. According to Plechner, the extra protein and harsh ingredients of many pet foods place an overload on the kidneys. Left untreated, the toxic buildup leads to vomiting, loss of appetite, uremic poisoning, and death. Wysong adds, In the last few years, large statistical studies have shown the link between the diet (of processed foods) and a variety of degenerative diseases, including cancer, heart disease, allergies, arthritis, obesity, dental disease, etc. After extensive research, the Animal Protection Institute (API) published a Pet Food Investigative Report to educate companion animal care givers about pet food ingredients, ingredient definitions, labeling, and dietary ailments resulting from processed commercial pet food, including the most commonly know brands. Yet, whether such food is purchased at the supermarket, pet store, or from a veterinarian, it makes little difference in terms of the quality — only in the cost. Since the report was published earlier this year, API has conducted more research on holistic pet care and pet food alternatives, but still claims that the vast majority of pet foods available on the market today provide less that optimum nutrition for companion animals.
It is sad to think that the food provided by animal care givers to their four-legged friends could be hazardous to the animals’; health and longevity. Care givers should assume responsibility for providing as healthful a diet as possible for the animals in the care. Consumers should be informed: speak with a holistic practitioner or herbalist, or consult your veterinarian (but be aware that a veterinarian’s knowledge of nutrition may be limited to the two weeks of nutrition he or she had veterinary school 20 years ago). Although the ideal solution would be for companion animals to be fed only wholesome homemade and/or vegetarian diets, this is not an optician for everyone — the cost and time commitment is sometimes prohibitive. By taking more moderate steps, however, care givers can still greatly improve companion animals’ diet and quality of life.
EDIT: On Carin Rennings page she lists recommended diets… she really researched them and its really helpful….go check it out..smile
EDIT EDIT: sorry but it is still happening to the person that said its not… when I did my research I asked around and found out that the people that picked up the dead pets from the vets offices that did not want a private creamation actually had a company come in and pick the bodies up…really sick…valley protien I think was the name of the company…
I am not just trying to "SCARE" people …here is more proof….read this article JUST WRITTEN!! and see for yourself whats in your pet foods!!

http://www.petfoodreport.com/aboutpetfood.htm#ingredients
Edit: as far as ill timing and such… I think its just the right time!! people need to open their eyes…so sorry you 2 feel that way…smile
http://www.api4animals.org/facts.php?p=359&more=1

Thanks for the research and letting others see it. Those who are new pet owners should know about it, if they don’t already.

  • 31
    Dec
    2009
  • Should I change careers and go to dental school at age 30?
    posted by Kris Nickerson

I’m at a crossroads of sorts. My father is a dentist (DDS) and owns his own practice. He is retiring in the next 6 years and has always dreamed of having one of his children take over his practice. Well since I happen to be the youngest of his 3, I would be that child. However, I am already 30 years old! I am also married with a 2 year old and have worked as an advertising executive for the past 8 years. Also, I completed my bachelors degree in 1999! I went to the University of Southern California and graduated with a B.S. in Business Administration (emphasis in marketing). The only science courses I took was Physics and some random Earth science class. I think my overall GPA was 3.0 or less! Am I just way in over my head? Should I just ask my dad to stop dreaming and live with the reality that he will have to sell his practice to a non family member? By the way, I am all for this if it makes sense and isn’t just a pipe dream. Financially, my husband works so we could skate by.

Well, I think you should do what you really want to do, and what will benefit your family. Will you always be working? You mentioned having a child… will be a stay-at-home mom for any period of time during his childhood? If so, it may not be worth it. If not, then I don’t see why not. If your husband is supportive then nothing should be holding you back. Maybe you don’t REALLY want this, just your father. IF you’re fine with your situation with everything right now, I see no reason as to why you should drop everything. But if you do want it, it doesn’t seem like there will be too many difficulites for you. Give it a shot if it’s what you truly want.


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