dental practice marketing
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  • 15
    Sep
    2009
  • Dental Marketing On-line: Ed O’ Keefe Talks About Getting on Top in the Business
    posted by Kris Nickerson

As a dental marketing consultant, I have come to a conclusion that all that matters in on-line dental marketing is the development and growth of your dental website. By development and growth, I mean getting more and more traffic into your own website and at the same time getting more and more dental patients as well. You need to know the stuff that can help you “beef-up” your own website. Aside from this, everything else is just details in dental marketing.

The Formula For Success!

I have come up with a simple yet special formula to have you on a winning side. If you want to make your life easier and enjoy seeing more and more patients from your on-line dental marketing, take note of this formula: T + C = Cash.

T is for “Traffic”!

T stands for “Traffic”. So what do I mean by the word traffic here in dental marketing? It means the rate on how many people are coming in to your web page everyday as they use the Internet. But bear in mind that I did not use the word “hits”, rather, I made use of the word “people”. These are passionate, enthusiastic and good people who are seeking out the dental professional that they would like to conduct business with. And that is why your web page is built and presented in a way that it gives and satisfies what they want. Your web page must communicate with them in a way that it makes it easy for them to choose you as their own dentist! Then in here, this is where the second part of the equation comes in.

C is for “Conversion”!

C stands for “Conversion”. What do I mean by “conversion”? It means that the people visiting your website (or visitors if you may) becomes your patient. So you “convert” people from visitors to patients. In on-line dental marketing, this is what you would really want, right? You need to know how to structure your own website to get people to enter their name and information, then actually call your office and officially become your patient! If you can’t get people to be your patient through your website, then what you have is a website just sitting out there gathering nothing but Cyber Dust! Now let me expound more on this conversion stuff. Let’s say you are currently getting 100 visitors a month, and you are only getting three new patients from those visits (which can be considered as a 3% conversion ratio). This rate can be improved. If each patient is worth $900 (within a 6 month period), then you are adding $2700 in cash to your practice (take note this does not include the referrals yet!) So, we start by improving your traffic and get it up to over 300 visitors a month. Then we boost your conversion to around 5%. Immediately, you go from getting 3 new patients a month to now getting 15 new patients a month. Let’s say your average new patient value stays the same ( at $900). So, $900 x 15 new patients = $13,500. Isn’t that great? And an increase of $10,800 a month ( that is the difference between getting 15 new patients and 3 new patients a month: $13,500 – $2,700 = $10,800). Multiply that increase by twelve months, and it will give you an amazing $129,600! Not bad, right?

So again, in order to become highly successful in the business of on-line dental marketing, just follow the equation: T+C=Cash. Find ways to build and improve your web page in a manner that it would increase the people visiting your own site, and convert these visitors into your own patients!

Darcy Juarez
http://www.articlesbase.com/business-articles/dental-marketing-online-ed-o-keefe-talks-about-getting-on-top-in-the-business-392715.html

  • 3
    Feb
    2012
  • Dental Practice Marketing Branding Secrets
    posted by Kris Nickerson

http://www.CosmeticDentalMarketing.co.uk A website dedicated to helping dentists marketing their dental office. Dental practice marketing Capital-Visions dental marketing Coaching offers leading edge video marketig and social media solutions from Dental practice marketing experts Capital-Visions.
The world leader in dental practice marketing including new patient campaigns. At Traffic Vault Secrets Coaching program, we provide smart, customized Dental practice marketing that will help grow your dental practice marketing and make it easier for you to succeed. Discover Dental practice Marketing and Internet Marketing Secrets For Dentists Proven To Create a Constant Stream of New Patients, Referrals,and Increase Cases for you. We have finally released our cutting edge strategies and ideas as Dental practice marketing consultants for dentists who want proven practice marketing strategies for more new patients now!
THE FRESH offer bespoke turnkey solutions for dental practice marketing professionals, from corporate branding, dental websites and complete marketing campaigns to total. UK Dental practice Marketing – Finding The Right Patients For Your Dental Practice marketing Has Never Been Easier, Or More Affordable.

Dental practice Marketing, Dental Advertising – Patient News offers dentist, cosmetic surgeon and dermatologist newsletter marketing. Dental practice marketing and website design company for new dental practice marketing patients can be found all over the net but you must choose wisely. Dental websites for more high-value patients NOW! Guaranteed results! Dental practice marketing and design specialists for award winning dental practices, specialising in dental branding and design and dental websites. Pay per New Dental practice marketing Patient or on an hourly consulting basis let me cater your unique marketing campaign today. Best Dental practice Marketing Available! Capital-Visions Dentist Marketers specializes in affordable dental marketing and advertising services for dentists including dental website design and internet marketing.

Our specific definition is Web Marketing For Dentists as we help dentist generate incredibly high number of new patients at a very low cost through their effective dental practice marketing and office. I am positive that because you found this video you need a dental practice marketing plan that works the first time? Are you looking for proven dental practice marketing consultants and practice management?
Need high-value new patients from your dental practice marketing? You will be glad to know that we target Cosmetic, Implant, Sedation, Orthodontic, Invisalign and other high-value clients.

Online Marketing for Dental Websites via Search Engine Marketing, Optimization, Social Media, Dental Niche Blogs, Video Marketing saving you time and money can be found in my coaching program. Marketing for Dentists are you Waiting For Patients To Appear??We Specialise in Dental Social media & VEO. If you are looking for internet dental marketing as well as dental website design, dental practice marketing and dental web marketing, please visit our website http://www.TrafficVaultSecrets.com

Duration : 0:5:44

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  • 24
    Jan
    2012
  • How do I market cosmetic dentistry to gay men?
    posted by Kris Nickerson

I market a cosmetic and restorative dental practice and want to target gay men (as they appreciate this dentist’s total aesthetic sense and attention to detail). I am researching online as to their interests etc..any suggestions re. marketing angles would greatly appreciated/ TY Pamela

most gay people lack morals and ethics

  • 29
    Dec
    2011
  • Dental Practice Marketing – The Story of Dr. Long Vo – Dental Top Doc Legends
    posted by Kris Nickerson

http://ExpertMarketingAcademy.com

Dental Practice marketing, How to market a dentist, getting my dental practice found online

Dentist Dr. Long Vo’s story is an actual recent case study for you. We’ll show you how, in under two months, we were able to create a dominant presence for Dr. Vo – and we were just getting started with our 87-Day Launch Phase!

What makes Dr. Vo’s situation unique is that he was launching a brand new, state-of-the-art dental practice in a brand new location. Thus, he had nearly zero web presence when we began working with him.

What is also very interesting about his story (talk about potential competition!) his new location was at the cross road of a very busy intersection. A large shopping center spanned all four corners of the intersection. And there were THREE well established dental practices – one on each corner – with Dr. Vo moving into the fourth corner!

Then we present our own Dr. Marc Kossmann and Charlie Seymour Jr story so you see we did exactly the same thing to get ourselves known.

Watch this video to see how YOUR practice can grow when you use the 4 Phases of the Dental Top Doc Legends System.

To learn more about the 4 Phases (and the 9 Steps of the Create Phase), click this link:

http://ExpertMarketingAcademy.com

Duration : 0:9:53

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  • 28
    Nov
    2011
  • Marketing ideas to promote a business?
    posted by Kris Nickerson

Hello! :)

I work at a dental office and we’re trying to come up with ways to promote our practice. It’s a small office with one dentist and one hygienist (that comes in only 2 times a week). We open on Saturdays (which is our most liked day).
We’re trying to attract new long-term patients.
How can we do that? What can we do?

It’s illegal to provide free stuff (example, free gas card) for new patients here. So we have to be very creative.

Thanks for you help! :)

Use cost-efficient marketing materials available. You can put a door hanger in you office to inform patients about your services. You can also distribute these to your local community to spread the word about your services. You can also contact school administrations and ask if you can place brochures somewhere in their school to inform parents about the dental services. Just be resourceful.

  • 25
    Nov
    2011
  • Dental Practice Marketing Lake County IL | Dentist Websites | Dentist Marketing
    posted by Kris Nickerson

http://www.frontpageinteractive.com – Dental Practice marketing in Lake County IL.

Duration : 0:3:22

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  • 20
    Nov
    2011
  • Marketing ideas to promote a business?
    posted by Kris Nickerson

Hello! :)

I work at a dental office and we’re trying to come up with ways to promote our practice. It’s a small office with one dentist and one hygienist (that comes in only 2 times a week). We open on Saturdays (which is our most liked day).
We’re trying to attract new long-term patients.
How can we do that? What can we do?

It’s illegal to provide free stuff (example, free gas card) for new patients here. So we have to be very creative.

Thanks for you help! :)

You can go around handing out a gift bag, the gift bag (your name on it) to include:

- Tooth brush (your name on it)
- Floss (your name on it)
- Tooth Paste
- And a promo card (Free exam or free cleaning)

This is how to market out to new clients.
——————————————————————————————–
Current Clients:

Send them a thank you for your visit letter and a refferal for 3 of their friends to get 10 percent off. We ran something like this and you would not believe the amount of resonse we got.

Make a good website and get it found on google, invest in this! This is a huge money maker. Try out beimprinted.com for site making prices.

  • 12
    Nov
    2011
  • What are some ways that a company facing rapid growth can deal with a multi-generational workforce?
    posted by Kris Nickerson

The company develops MP3 players, and has gone from a small local market, to an international market. The company is very strong financially, and is a Wall Street gem (or at least it was before the market crashed). There is a concern over the lack of dedication, drive and stamina from employees hired over the last 10 yrs, compared to employees hired 10+ yrs ago. Gen Y (age<26) & Gen X (27-45) groups of employees make up most of the hiring being done, and have no representation in the upper management roles. Another major problem is the high amount of employee turnover in the Gen Y and Gen X groups. Besides for offering competitive pay & a benefit plan (life insurance, AD&D, health insurance, dental coverage, and matching 401K contribution plan), what can my company do to retain, grow, and develop employees? How would you effectively manage the different generations? What company practices would you examine to ensure that they reflected the needs and wants of the different generations?

Mirror your company after companies you want to be like. That’s the best advice I can give you. I’ve worked for some awesome companies and the one thing they have in common is that they try to be like those they admire and vice versa.

  • 14
    Oct
    2011
  • Marketing ideas to promote a business?
    posted by Kris Nickerson

Hello! :)

I work at a dental office and we’re trying to come up with ways to promote our practice. It’s a small office with one dentist and one hygienist (that comes in only 2 times a week). We open on Saturdays (which is our most liked day).
We’re trying to attract new long-term patients.
How can we do that? What can we do?

It’s illegal to provide free stuff (example, free gas card) for new patients here. So we have to be very creative.

Thanks for you help! :)

Hi, you require both online and offline marketing.
Creating a website would be a start.
Once you have a website, getting yourself on social media (i.e twitter, facebook and Linkedin) is the next step.
It is crucial at this stage to have reviews or testimonials from your clients as well.
If you dont know how to do this, then high an expert to build your website and a social media manager to do the articles and blogging stuff. Spend money to make money!!
Your presence on google, yahoo and bing is also important.
If you require some help, contact me directly.
Offline marketing, would be leaflets, have an open day to demonstrate your services to the locals. Half price treatments, hire spare rooms to other therapists …….

  • 22
    Sep
    2011
  • *Coupon* 25% off Dental Video Marketing|Dental Practice Marketing
    posted by Kris Nickerson

http://dentalmarketingfusion.com/
*Coupon* 25% off Dental Video Marketing|Dental Practice MarketingWhen your Dental Practice needs marketing ideas we can provide you with dental practice marketing that will increase your revenues.
Call today!

Duration : 0:2:59

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