As a dental marketing consultant, I have come to a conclusion that all that matters in on-line dental marketing is the development and growth of your dental website. By development and growth, I mean getting more and more traffic into your own website and at the same time getting more and more dental patients as well. You need to know the stuff that can help you “beef-up” your own website. Aside from this, everything else is just details in dental marketing.
The Formula For Success!
I have come up with a simple yet special formula to have you on a winning side. If you want to make your life easier and enjoy seeing more and more patients from your on-line dental marketing, take note of this formula: T + C = Cash.
T is for “Traffic”!
T stands for “Traffic”. So what do I mean by the word traffic here in dental marketing? It means the rate on how many people are coming in to your web page everyday as they use the Internet. But bear in mind that I did not use the word “hits”, rather, I made use of the word “people”. These are passionate, enthusiastic and good people who are seeking out the dental professional that they would like to conduct business with. And that is why your web page is built and presented in a way that it gives and satisfies what they want. Your web page must communicate with them in a way that it makes it easy for them to choose you as their own dentist! Then in here, this is where the second part of the equation comes in.
C is for “Conversion”!
C stands for “Conversion”. What do I mean by “conversion”? It means that the people visiting your website (or visitors if you may) becomes your patient. So you “convert” people from visitors to patients. In on-line dental marketing, this is what you would really want, right? You need to know how to structure your own website to get people to enter their name and information, then actually call your office and officially become your patient! If you can’t get people to be your patient through your website, then what you have is a website just sitting out there gathering nothing but Cyber Dust! Now let me expound more on this conversion stuff. Let’s say you are currently getting 100 visitors a month, and you are only getting three new patients from those visits (which can be considered as a 3% conversion ratio). This rate can be improved. If each patient is worth $900 (within a 6 month period), then you are adding $2700 in cash to your practice (take note this does not include the referrals yet!) So, we start by improving your traffic and get it up to over 300 visitors a month. Then we boost your conversion to around 5%. Immediately, you go from getting 3 new patients a month to now getting 15 new patients a month. Let’s say your average new patient value stays the same ( at $900). So, $900 x 15 new patients = $13,500. Isn’t that great? And an increase of $10,800 a month ( that is the difference between getting 15 new patients and 3 new patients a month: $13,500 – $2,700 = $10,800). Multiply that increase by twelve months, and it will give you an amazing $129,600! Not bad, right?
So again, in order to become highly successful in the business of on-line dental marketing, just follow the equation: T+C=Cash. Find ways to build and improve your web page in a manner that it would increase the people visiting your own site, and convert these visitors into your own patients!
Darcy Juarez
http://www.articlesbase.com/business-articles/dental-marketing-online-ed-o-keefe-talks-about-getting-on-top-in-the-business-392715.html
In my dental marketing seminars, I remind my audience that to be successful in their dental marketing business, they should not forget to make use of the Internet. I always give them this scenario in my dental marketing seminars: “Today, more and more people are using the Internet in their daily activities. They shop through e-bay rather than go to the malls, log on to social networking sites rather than meeting people in person, listen to music on-line rather than using the traditional radio,etc. With these facts in mind, the Internet itself can be considered as a good media to promote your dental marketing business”. Sharing this scenario to my audience in my dental marketing seminars would be very helpful for them to visualize the power of the Internet as it will be used in their dental marketing business. So, just how exactly does going on-line become a good strategy for the business? In this article I will show you the four factors supporting this fact.
1st Factor: More And More People Are Logging On To The Internet
More and more people are using going on-line in their daily activities. Growing numbers of people are searching on-line compared to any other media for their service providers; to get chat in social media directories, to get directions to places they want to go, to get in touch with friends through social networking sites, and much more. In my dental marketing seminars, I tell the audience to build their websites in a way that it would increase the traffic of your daily visitors. These visitors could be your potential patients.
2nd Factor: The Power Of Good Keywords
In my dental marketing seminars, I encourage the audience to come up with good keywords, for it can help you become successful in your dental marketing business. Make use of specific keywords (like dental, marketing, or any appropriate ones). This, if done correctly, can help you literally dominate your are in the Internet, and overcome your on-line competitors!
3rd Factor: Every Visit Counts
Always remember that it’s always free to get new patients through the Internet! The idea here is that the more visitors you have on your site, the higher the ranking of your page is. And if your page ranks higher than any other pages in the search engine, then you can get people to find your own website without paying the search engines (google, yahoo,etc.) for every click of the button. This will make your page more famous than any other page there is in your niche. So what I always tell my listeners in my dental marketing seminars is: every visit counts!
4th Factor: Getting The Best Of Both Worlds On-line
In my dental marketing seminars, I tell the audience that if they want to get free,natural traffic and get paid traffic as well, then they can enjoy the best of both worlds on-line. The key here is that when someone searches of the keywords “Your Town Cosmetic Dentist”, you would want to be the one that is displayed all over the search engines. The visitors will be able to see you in every corner of the page. You would always want all doors to lead to you!
I would always encourage my audience in my dental marketing seminars to make use of the Internet in their business, supported by these four factors. It will not only give you more and more new patients, it will also give you more income as well in your business. The more patients you have, the more rewarding it would be for you!
Ed O’Keefe
http://www.articlesbase.com/business-ideas-articles/dental-marketing-seminars-making-use-of-the-internet-545530.html
Anyone and everyone claims to be an expert today. All it takes is a little money. You must have come across various websites offering online degrees and PhD’s, so how does it really matter?
The only way to prove your expertise on the internet’s public domain is to publish the evidence of it. By writing article son your subject of expertise and publishing on the internet, you can reap rich rewards by not only enhancing your stature as an expert but also by earning a lot of money in the process. You might not necessarily write thesis on the chosen subject but at least you can show your knowledge and experience in the field through this medium.
What If you cannot write?
Not able to write, especially in English can be a definite disadvantage on the internet. You may be a real expert in oil refining, but if you cannot express in writing, how does the world recognize this. There are a lot of people who do not write, not because they can’t but because they are afraid to. A lot of psychological problems like dyslexia etc also exist. Well, not to fret. There is a way out too.
There are a lot of people out there who know how to write and they do it for a living. You can hire a copywriter, explain what needs to be written and ask them to write. Although you are unable to write, you certainly can judge a good writer by his or her writing skills.
You could also try buying a few PLR articles or source your articles from various article directories across the internet. These articles are built in a way to appeal to the search engines. All you need to do is to edit them and make them suit your purpose. You could do this yourself or again take help of a hired copywriter.
This process also known as ghost writing, can be used with your byline or resource box that points to your URL, thus driving traffic to your site while enhancing your expert status with search engines.
What are Article Directories?
You may come across sites that offer free content on the internet. These are directories that have articles written by experts in various fields. They are normally classified and offer good quality content. You can use the content from article directories on your website, but keeping them intact along with the resource box that may have a link to the site of the author. The only hitch is that you are having some other expert’s article on your site with a link that may drive your customers to them.
Using the article directory, the other way round is more profitable. You should submit batches of articles in your field of expertise on these directories and let customers come to you through others websites that may use your articles for content.
Using article directories either way, is always profitable depending on your field of expertise and business plan.
Richard Cunningham
http://www.articlesbase.com/online-promotion-articles/article-directory–how-to-use-an-article-directory-to-prove-your-expertise-94376.html
Dentistry is the branch of medical science that deals with the prevention, diagnosis and treatment of the teeth, gums, jaws and other related structures of the mouth. It includes the repair as well as replacement of defective teeth in order to cure and infuse confidence in the person.
Dental practice generally includes filling cavities, treating gums related problem, removal of the decayed teeth and the nerves of the teeth as well as replacing lost teeth with dental plates. Gold, silver, amalgam or cements with fused Porcelain Inlays are often used in order to fill the visible gaps in teeth. They may even treat teeth with fluorides in order to prevent and control tooth decay. Preventive dentistry is very significant, as it deals with the frequent examination of a patient’s teeth at regular intervals. It has the benefit of detecting and treating a disease before it starts troubling the patient seriously.
There are a number of career options in dentistry. This includes private practice that could be done in the form of solo practice, associateship and solo group practice. There is also retail dentistry, consultation dentistry, oral pathology, oral and maxillofacial radiology, endodonctis, orthodonctis and pediatric dentistry.
Private Practice
a)Solo Practice: Solo practice calls for an acute sense of responsibility for managing and planning every detail related to dental office and practice. There are certain factors that need to be kept in mind before establishing a solo practice, such as location, prevalent economic condition of the community, size of the community, relative number of patients and the availability of specialists in that particular area.
b)Solo- group Practice: Solo group practice is the variation of solo practice. In this kind of practice where two or more dentists share day-to-day operations among them. Dentists share specific operational and equipment charges, but possess complete discretion power over their specific practices.
c)Associateship: An associateship is an agreement that deals with the hiring of dentists by an established practice owner or owners. It creates a relationship between employer/employee with financial reimbursements in the form of salary and/or bonus. The employee- dentist agrees to work for a specified period, using the already established facilities, equipment, supplies and staffs.
Retail Dentistry: Retail dentistry refers to the dental services that are delivered in a commercial retail form. They can either be dental operations located inside large retail departmental stores or practices that make use of retail type management and marketing techniques.
Consultation Dentistry: Consultation dentistry deals with dentists who are employed by insurance companies as consultants. These posts are mainly part- time and salaries are based on per case handled, which is negotiable with the employing bureau.
Oral Pathology: Oral pathology involves the microscopic examination of tissues that are suspected to be abnormal and/or pathologic. Through the use of developed diagnostic methods and abnormal condition of oral and perioral tissues are identified, diagnosed and treated in order to improve the health of the patient.
Pediatric Dentistry: Pediatric dentistry refers to the practice and imparting of knowledge about the comprehensive, preventive and therapeutic oral health care designed especially for children ranging from infants to adolescence.
There are immense possibilities of growing fast in the field of dentistry. At the same time, it requires patience and sincerity on part of students to achieve success. One can develop both personally and professionally in the field of dentistry.
Tony Jacowski
http://www.articlesbase.com/careers-articles/careers-in-dentistry-71200.html
Have you ever asked yourself why some consultants seem to have it so easy? Why they are able to charge premium rates and still have prospects jumping at the chance to work with them.
One reason is, many highly paid consultants have established themselves as an expert in their niche. They are “the” consultant that everyone in their niche turns to for answers. They have established a brand in their niche that attracts new clients with much less effort.
On the reverse side, consultants who don’t find a niche to fill will find developing new clients quite slow and much more difficult. They aren’t know for anything or known by anybody, so they have to work much harder to sell themselves. They are constantly chasing after prospects hoping for work.
I met a coach not that long ago that called himself The Profitability Coach. I asked him what type of work he does and the answer I got back was rather vague. He told me he helps people who want greater profitability identify what is keeping them from being more profitable. Then he removes those barriers to profitability.
Now, that may sound good to him but to the rest of the world this is very confusing. From that description you can’t tell what he does or who he works with. If I wanted to refer someone to him I wouldn’t even know who would be a fit.
So, to find out more I asked him what types of customers he works with. And, he told me that he works with any small or medium sized business who wants greater profitability.
What this man just told me is he works with everyone and he does everything. Even if a prospect was sitting next to us listening to this conversation and they had a dying need for his help, they would not know that they were a good candidate for his services.
This is a sure road to failure. You must always identify which prospects you are speaking to and what need you are satisfying.
If a dentist goes into a book store searching for a book on business and he sees the title “How To Make Your Business More Profitable” and he sees another title right next to it “How To Make Your Dental Business More Profitable”, which one do you think he wants to buy? The book about the dental industry of course, because it speaks directly to him and his unique situation.
Your business and your message should speak directly to the person that you want to attract. The should know that what you offer is specific to them and their problem or their desires.
Another reason to niche is that marketing to the general market is expensive and takes a lot of effort. To be successful in any kind of marketing you must be known by your market and they must know what you stand for.
In order to carve out your niche in your prospects mind you must be visibile to them and this visibility must be persistent. If you are visible and then go away people will never remember you or what you are about.
If you are going to get consistent visibility to a mass market, over an extended period of time you better have some money to spend and a lot of man hours to work your plan.
Establishing yourself in a niche, on the other hand, makes it much easier to reach your niche market. You know where they go, you know what they read, and you know who they talk to. This means it is much easier to create persistent visibility in your niche, and you can do it very cost effectively. If you’re a small firm or a solo practitioner you probably don’t have the deep pockets necessary to create the same persistent visibility in a bigger market.
Also, when you know your niche market you also know what your marketing message should be. You know what things are important to them, what challenges are at the front of their mind, and what pain they are motivated to alleviate, right now. From this knowledge you can develop a service offering and marketing message tailored directly to your niche.
This type of marketing will resonate with your market and make them jump off their seats to contact you. Not only is it easier to get them seeking you out for a solution, they are ready to pay more for one that is customized to fit their exact needs.
Niche marketing will also quickly build your credibility in the market, which is important in creating new clients at higher rates. They must believe that you not only understand them and their issues but that you know how to solve their unique problems.
A solid niche strategy and a niche marketing strategy will establish that credibility. In addition, it will raise your visibility at the same time. Your niche market will come to know you as the consultant with the answers to their problems. It will establish you as the go to consultant in your niche and you will find that prospects seek you out for work and are willing to pay higher rates.
Wayne Landt
http://www.articlesbase.com/marketing-articles/get-new-clients-and-higher-rates-with-niche-marketing-93725.html
Bum marketing is a way of using articles, either your own or those you have purchased, as platforms into which you will embed affiliate links. The best article sites to submit articles on to use for this purpose are Ezinearticles.com, Goarticles.com and Searchwarp.com, which are all include massive article directory sites and are at the top of the Google search engine rankings.
One of the goals of doing this is to get your affiliate links on Google’s first page. This is done by choosing keywords that are not popular so that you do not attract window shoppers and untargeted traffic. These do not have to be great articles. They just have to be accurate and have the right search engine tools.
These ezine and article directories also prefer submitted articles that are more specialized than usual. For instance an article entitled “How to teach your budgie to talk” would probably have more sales than one entitled “Caring for a budget.” This is because there is too much competition for general words like budgie and care (words that will get you buried deep in the search engine.) So before you submit an article take the time to find that “niche that will make you rich!”
One of the most popular places to submit SEO articles is GoArticles.com. This site is perfect for a new person to Internet marketing that does not have a website because GoArticles allows you to link directly to the merchant website and make your commission that way.
Yet another lucrative place to submit your SEO material is EzineArticles. This is a very popular and powerful site. EzineArticles will get you listed on the first page of search engines with up to 10,000 (ten thousand) competing results. The drawbacks are you need to write a half decent article as a real person reviews them before they published.
Chris Angus
http://www.articlesbase.com/internet-articles/seo-bum-marketing-and-article-directories-95096.html
Ok so I have an dentist appointment of Thursday for a regular check up, I havent been to the dentist in a couple of years (no more than 3) the dentist I use to go to closed or moved – so i’m going to a new dentist on Thurs. I have only asked for them to do a regular check up to see if I need my wisdom teeth extracted (which I will) and to see if I need any other work done (which I do) but right now the main thing is to remove my wisdom teeth.. so I spoke to the dental assistant and she said they will do X-Rays & etc. due to me being a new patient
Anyway just on Thursday according to my employers insurance policy below how much will I be paying that day?? and how much will I pay when I do return to have my wisdom teeth extracted?? what is the $75 deductible fee for? and when do I pay?
I am the only person on my dental insurance and like I said I have only asked for a check up on Thursday so that the dentist can tell me what I need to have done.. and hopefully set up an appointment for next week to have the wisdom teeth get removed…… thanks for your help
Coverage Type:
Type A: Preventive
Cleanings, Oral Exams, Fluoride Applications, X-rays, Bitewing X-rays
Type B: Basic Restorative
Fillings, Extractions, Oral Surgery, Endodontics, Periodontics, Periodontal Maintenance, Sealants, Space Maintainers, Anesthesia, Emergency Palliative treatment, Injections of antibiotic drugs
Type C: Major Restorative
Consultation, Implantology, Relining and Rebasing, Bridges & dentures, Crowns/Inlays/Onlays, Repairs of dentures, crowns, inlays, and onlays, Prefabricated stainless teel crown.
Type D: Orthodonthia
So the company pays:
In Network:
Type A: 100% of Fee
Type B: 80% of Fee
Type C: 50% of Fee
Type D: 50% of fee
Deductible applies to type B and C services only.
Individual – $75
Family – $225
Annual Maximum Benefit
Per Person – $1,000
Heres an example they gave us:
Your dentist says you need a crown, a Type C Service:
In network doctor Fee: $300.00
Dentist usual fee: $700.00
*please note: this example assumes that you annual deductible has been met.
In Network
The Fee is $300.00
Your plan pays:
(50% x $300 Fee) -$150
Total out of pocket cost $150.00
Out of Network:
Dentists usual fee $700.00
Your plan pays
(50% x $300 Fee)
Total out of pocket cost $550.00
I dont know when to pay the $75 deductible or what it is?..
According to your description you should not have to pay for the first dentist visit, it would be covered under the type A .
Then when you go to the Oral Surgeon (if that is where you go for your wisdom teeth) your deductible will apply there.
When you go in for your consultation they will know exactly how much you will have to pay and it should be 20% of the fees plus your $75.00 deductible. That means the insurance will pay the Oral Surgeon $75.00 less than the full 80%.
You should not have to pay anything until you go in to actually have your teeth pulled, unless your dentist does anything that is in the type B category (like fillings). But they will tell you before they do anything that will cost you.
Hope that helped. And make sure that any dentist that you see is in your network. It is a lot cheaper. I am sure they asked you about your insurance when you made the appointment.
Also remember the $1000,00 limit per year. Get the most important things done first and keep tract of how much you still have available, you can call your insurance company to find that out.
Was at the store the other day and noticed that Dental Floss sells for $3.99 or $4.99 (i live in Canada) for about 200 yards (183m). It is rare for the price to be lower than this and so i got to wondering why does it cost so much?
Isn’t floss just a piece of thread that is "waxed" lightly, spun on a spindle and takc on a piece of sharp metal for cutting the thread, and incased in a plastic cover. My only guess is that its plastic casing is the big cost in this $3.99/4.99 root-canal gouge-fest….But still there is NO WAY that can add up to equate to that much…impossible.
I wonder why no new company has popped up to undercut this overvalued market and release a 200yard spindle of waxed thread WITHOUT a casing….and just include a sharp little metal thingy at the tip of the spindle so the consumer can cut the thread off easily….My guess the cost could drop to $0.99 and STILL make a healthy profit for the company.
My understanding is that it is hard to wind. It keeps getting messed up. That is why the wax is there. Not for the flossing, for the winding. You can bet that if it were easy to do, somebody would do it. I have seen cheaper floss in fancy containers. The container can’t be the answer. You obviously have a good mind. Invent a good winding machine and become a billionaire.
I have recently completed Dental Implantology and Cosmetics and plan to introduce them in my 8 yr old practice. Should I Market them or just discuss about it to the existing pts.?
Market them to bring in money.
I finished my dental school in 6/2006 and have been working since.
Right now, im strongly looking into relocating to Seattle, WA cuz i heard dental market is very lucrative over there(compared to CA). do you have any idea about WA practices?
also, im planning to work another year then start my own practice. i feel confident that my clinical skills will be ready then.
Currently, Im looking into dental practices for sale on many different sources such as AFTCO, Mercer, and other practice sale brokers. But im really confused on how to select the right practice. Gross revenue all varies and i just dont know where to start.
Some say phased out transition is best, others say immediate buy out or even starting a new practice is best.
can u please give me any advice related to looking for the right practice. where do i start, what to do each step, then how to start well etc…
Is money your main concern?
There are SOOO many dentist everywhere you go, yet there are so few who will help the poor.
Once you settle into your office, what ever your decision will be, please consider donating some of your time to the needy. There are adults (as well as children) who need good dental care but just can’t afford it.
God bless!