Archive for November, 2009
« Previous Entries

  • 25
    Nov
    2009
  • How to Market Your Practice and Attract Patients the Right Way Into Your Dental Practice
    posted by Kris Nickerson

In this article, dental marketing company adviser Ed O’ Keefe will share to you how to market your practice and attract dental patients the right and effective way into your dental practice. The dental marketing company adviser will tell you how important positioning is as you “sell” your practice to the people. And the dental marketing company adviser will also share to you what you should do once the patient comes into your practice. And this is something we focus specifically at our dental marketing website!

Here’s what the dental marketing company adviser will share with you:

As a dental marketing company adviser, the first thing that I would like to tell you in marketing your practice and attracting more patients into it is that you should consider “positioning”. What I mean by this is that you position yourself in a way that, in a sense, you’re telling the people: “I’m someone whom you can trust, because I don’t need your money!” You somehow show to them that you’re not fearing that if you don’t get this patient’s case, your life’s going to end. Show them that you are in demand by the public! And this is kind of like a process of pre-conditioning.You see, the whole idea of positioning is that when you don’t put people in a system, and they come in just for free consultation without any kind of pre-conditioning prior; when they sit face to face with you, you have to do a diagnosis to create pain, you have to agitate this pain, and you got to give them the solution. So, the problem with this is that when a patient comes in and offered with a free offer, where there’s no conditioning, what happens is that the doctor is chasing the patient! Or say, with your team, your office is trying to get the patient into the office! And I always call this the “best-looking girl syndrome”. For example, back in high school, I see the hottest girl in our group that we hang out with, and I always want to go talk to her. I walk over to where she is and say, “Hey, what’s up Susy?”. Then she walks away! Now, the rate that I came in with Susy, becomes the rate she walked away as well. It’s like the faster I moved in, the faster she took off! But what I figured out is that, Susy always went after the guy who is the guy in the corner, who is kind of a jerk, and who acted like he didn’t care at all. And I realized that it’s all about the law of pursuit and attraction. So, if you’re pursuing, people will run away. If you’re attracting, people can’t wait to be there! And so is it in your dental practice. Pre-condition it so that you will be attracting people to it… and you’ll never go to a point wherein you and your office or team will be the ones chasing after the patient. They should be the one to chase your practice!

So when patients come into your dental practice, what I advise you to do as a dental marketing company adviser are three steps. First, you ask your patients what they want or the reason why they came in. Second, do a diagnostic new patient experience (in our case, for this we have Wendy Briggs, president of Hygiene Diamonds and one of the smartest people that you’re going to meet, because she is the one who trains the assistants and the hygienists on how to probe correctly, on how to language things correctly, etc.). Then third, you sit down with the patient and do a consultation (and what I advise you to do is go with a simple formula, which is P-A-S, or Problems-Agitate-Solve, and stay consistent with the formula!). By here, you identify the problem or whatever the patient needs; discuss the problem earnestly with them; and then find the best way to solve the problem! And when you effectively solve their problems… they really become comfortable and contented with the kind of service that you give to them… and the big possibility is that they pay, stay, and refer in your dental practice. And this is another good way of marketing your practice and attracting patients the right way into your dental practice!

Darcy Juarez
http://www.articlesbase.com/business-ideas-articles/how-to-market-your-practice-and-attract-patients-the-right-way-into-your-dental-practice-691847.html

  • 25
    Nov
    2009
  • Dental Care: Dealing With Cracked Teeth
    posted by Kris Nickerson

Also known as the third set of molars, the wisdom teeth are the last set of teeth in the mouth to erupt, which normally happens around the ages of 17 – 25. For many years, there has been a lot of controversy as to the need to remove these teeth.  If the teeth don’t cause any harm or pain, they are normally fine to stay in place.  If they present a bad position or cause you a lot of pain or discomfort, they will need to be removed.

When the wisdom teeth first come in, they will sometimes be impacted.  Impacted teeth will normally need to be extracted.  Sometimes they can be pulled, although in most cases they need to be cut out by a qualified surgeon.  When the time comes to have your wisdom teeth extracted, you’ll need to go to an oral surgeon and have a consultation first.

During the consultation, you’ll take a few x-rays that will let the surgeon know how bad your wisdom teeth are.  He will go over the results with you, take a look in your mouth, then tell you what options you have.  If he is going to pull or cut out your teeth, you’ll have the option of using local anaesthesia or going with an IV sedation.  An IV sedation is the preferred way to have wisdom teeth extracted, as you’ll be so relaxed you won’t know what is going on.  If you decide to just use local anaesthesia, which is numbing, you’ll be fully aware of the procedure.  You’ll also hear the popping and cracking involved, which can make you feel quite uncomfortable.

Depending on the shape, size, and the formation of the wisdom teeth, the removal process can vary from easy to hard.  If the root tips have managed to wrap themselves around the bone, the removal process can be very time consuming and quite painful.  Once the extractions have been completed, there is normally little to no swelling involved.  Your dentist will prescribe you some pain medicine, which you should use as soon as you arrive home.  If you are going to use IV sedation, you’ll need to someone to accompany you, as you won’t be able to drive home.

After the removal of your wisdom teeth, your dentist will go over what you need to do to ensure the proper healing of your gums and mouth.  Normally, he will give you information to go over, to make sure that you experience no problems in the healing process.  Someone will need to be with you for the first 24 hours, to make sure that you ok.  You won’t be able to eat certain foods for the first 48 hours, which is to be expected.  Once you get your wisdom teeth removed through – you’ll notice a big improvement in your mouth – and your health.

Nicholas Tan
http://www.articlesbase.com/dental-care-articles/dental-care-dealing-with-cracked-teeth-705033.html

  • 25
    Nov
    2009
  • Dental Town Adviser Talks About Why It’s the Best Time to be a Dentist Today
    posted by Kris Nickerson

In this article, dental town adviser Ed O’ Keefe will give you an update on what’s happening in the dental profession today that’s new, that’s hot, that is making practices more successful than ever. The dental town adviser will share to you the reason why now is the best time to be in a dental practice. And the dental town adviser will also share to you how to systemize your practice so that you can gain more patients. And this is something they focus specifically at their dental practice website!

Here’s what’s Ed is going to share with you:

Now with the talk of the economy and everything that’s going on, the reality is that there has never been a better time to be a dentist, or to be a marketer of the dental practice right now! And that’s what I have realized as a dental town adviser. With the “baby boomer” explosion that’s occurring right now and seniors living longer than ever before, there’s never been a better time to reposition and start sub-niching dental practices. Repositioning is about making the practice something for a particular demographic group where they have a great deal of discussion to spend whether they have good coverages, and they have problems like, for example, how to market dental implants. I always think like dental implants is the easiest thing to make big money quickly in dentistry, because you have frustrated patients, people out there with dentures and partials/missing teeth who have serious health problems if they don’t have natural teeth or strong teeth, even if they’re fake. Those are real concerns out there, and since people are living longer they want to have the stronger, healthier, more durable teeth. So to market to that kind of population is really simple because they have those kind of dental problems. For example, here’s a person who have bad dentures and partials for years, and there would be a $36,000-dental care required for her to go to the dentist and have the problem taken cared of… plus there would be an additional cosmetic work of course, because once you start to fix the function, you would want to fix the appearance! So marketing your services to this person would be a very good idea, because it would solve the dental problem that she has!

Now, the biggest problems that a lot of doctors have in general is that they get more education, more clinical training, and they think that that’s going to fix their income. But the reality is that the answer lies in the marketing of their services. It’s like your “backdooring” it instead of trying to tell everybody that you’re the best dentist there is (while anyone can say that and everybody’s saying that!). So as a dental town adviser, what we do differently than just about anybody else is we just teach them how to sub-niche and that’s really going to be where the future of the next level of marketing of dentistry is! It’s really like having 2, or 3, or 4 mini practices in one practice! One of the things that we did is in the area of Invisalign. Invisalign is very well known and so I know that a lot of my doctors were promoting Invisalign, and they were struggling with it. They went out and got trained, spent all weekend, and so some of them have tested and tried the Open House. Well, we know how to run seminars so we just shifted the gears, we told them how to run Open House and seminars. And if you do an Open House correctly using marketing, you can’t just throw it out to the open house because you have nobody showing up, but if you do multi-seminar marketing, do it the right way like we teach! We had guys do $100,000 in one day in their dental practices and just recently, one of our implant clients did a workshop for niche-marketing, targeted-marketing, and they went to a little area that’s outside where it’s like a retirement community of people. And within 45 minutes, 20 implant cases came from it and referrals were coming from it. And it went over $200,000 of revenue in the first month and a half. So it’s just kind of like shifting having to do with the thinking of how you’re going with your business, we could do 1 or 2 of these every quarter and sell more dentistry than doing mailers all day long. You see, it’s all about the fact that the dentist has to be willing to change this whole thinking about price, about markets, and about marketing!

As a dental town adviser, what I’m doing is making them very efficient, so really, one of the doctors that I’m best suited for is the guy who’s like actually marketing a verse, who finds it painful, who finds it troublesome, who only likes to do it under a desperate circumstances. It’s because I can actually systemize it in a way that he doesn’t have to pay attention to it everyday, he doesn’t have to be involved in it all the time! You can have periodic events that feed the whole practice. And that’s very cool! In addition to this, one thing we’ve realized especially with dental practices is that the previous scale are continuing to grow and getting off the “dental treadmill” or the “rollercoaster income” kind of analogies. Now, we’re training the staff to run all the marketing for the doctors! So even if it’s a different language to them, we got systems that would teach the staff member or team member, and we do these trainings all the time. So if you hire somebody new, we’ll train them and turn them into a little mini-marketing expert in your office, and that’s the way they should run it, and it creates that ideal lifestyle that we teach our doctors as well. The keyword there is “system”. You should know that all of the wealthy people in America is traced to such systems, and that’s the “make-a-break” difference in businesses, and every dentist should find out about them and investigate them!

Darcy Juarez
http://www.articlesbase.com/business-ideas-articles/dental-town-adviser-talks-about-why-its-the-best-time-to-be-a-dentist-today-722420.html

  • 25
    Nov
    2009
  • FDA Report Cards: School Lunches
    posted by Kris Nickerson

While the GMA has endorsed the idea, in principle, we struggle to imagine the consumer implied by the concept. Let us imagine the kind of person for whom such a report card is designed:

This is a consumer who analyzes health claims of new products in a scientific fashion, at the shelf.

This is a consumer who understands the difference between “Moderate Evidence,” “Some Evidence” and “Little Evidence” when contemplating a health claim.

This is a consumer who believes that this kind of evidentiary information, in the absence of any contextual information, is to be understood literally.

This is a consumer who looks up to the FDA, the government, public policy officials and food companies, to tell them what “healthy” means and what is healthy, or unhealthy, about the food they love.
Our ethnographic research shows time and time again that most Americans don’t really care what the FDA says about the healthiness of food and beverage products. And they don’t care about the food pyramid as they eat during the day or when they go grocery shopping. They value the FDA to regulate the safety of our food supply, not its relative healthiness or the truthfulness of marketing campaigns. Consumers don’t feel dependent on the government to be skeptical on their behalf.

The consumer that this report card concept implies is a consumer that, in our opinion, simply doesn’t exist. Consumers do not, and can not, act as little food scientists in the harried process of shopping, cooking and eating as everyday people. Consumers also do not look up to food companies to learn how to be healthy or to the government to protect them from the former’s “misleading” health claims. They see themselves as the final arbiter of the legitimacy of health claims, even when they simply don’t have the knowledge necessary to really be making such determinations. This will always be the case, to some extent, just as many consumers will never floss their teeth, no matter how many lectures they receive from dental hygienists.

In a culture where consumers are increasingly empowered and defining themselves as the expert, marketers and food companies should not over-estimate the role of objective, scientific truth in the CPG transaction. What matters is what consumers believe to be true, because this is generally what they will act upon as purchasers, regardless of contradictory information they’ve heard from the FDA. The only times that FDA contradictions of food-related health claims tend to correlate highly with consumer behavior are when 1) the FDA issues safety related warnings (e.g., “you might die if you eat this…” and 2) when a consumer hasn’t yet come to believe a certain food-related health claim him/herself. In the latter case, the FDA ends up reassuring them that, “I was right after all about that nonsense.”

We find that as consumers become more wellness-oriented, they often discount the FDA in favor of trendier sources of nutrition information. While the latter sources may not be scientific at all, they become symbolic aids in the pursuit of a health lifestyle that they define, not a healthy lifestyle defined by big business or by the government.

Lesson for CPG Food companies

CPG companies at the cusp of entering the health and wellness arena need to think less literally about their opportunities and learn how to analyze what different kinds of wellness consumers are looking for in terms of “health cues,” not what is objectively healthy. Indirect cues of healthiness – freshness, naturalness, local, minimally processed, artisanal, indigenous, etc. – are not only more effective marketing tools but they also help companies steer clear of the FDA’s ire by making misleading or weakly supported health claims in the effort to be the guys with next “big claim.”

The ever constant pursuit of a scientifically valid functional food health claim is draining the resources of CPG food companies, when more vague health cues are all that is necessary and can save companies from legal problems that inevitably arise when the “science” changes surrounding their product’s health claim and they have thousands of facings all across America suddenly making “false” claims.

This is why we advise against overly targeted health claims at all for CPG food products, which tends to invite the ire of the FDA and regulatory agencies and motivates them to come up with crazy ideas like a report card.

Instead, we advise that companies think about:

The story behind its production and ingredient sourcing (where did we get our raw ingredients and how hard did we work to find them?) and
Grounding their “healthy” products in what the consumer sees as the natural order of things, not the order of nutritional science and food engineering

Harvey Hartman
http://www.articlesbase.com/fitness-articles/fda-report-cards-school-lunches-20555.html

  • 25
    Nov
    2009
  • Article Marketing Front and Center
    posted by Kris Nickerson

If you aren’t already using news story marketing to accelerate your rise to the top of major search engines like Google and Yahoo!, when that happens you difficulty to consider the use of original content for writing links to your website.

The concept of article marketing is to take authored content overly you craft and distribute it to websites in need of content. When you distribute your article, you include links back to your website (usually in the About the Author section). These links help to improve your website’s link popularity and therefore searching the web engine results.

Article marketing is most effective when you can fashion articles overly are of value to a wide audience or targeted niche market. Keep these hints in mind when report marketing:

1. Use initial study content. There are a variety of ways to write articles. I provide the best way to build articles that improve search engine results is to produce sure its an original. There are many websites that offer PLR articles (private label rights), report wizards, and so on. Regardless of how you produce your article, make definite it is one-of-a-kind.

2. Make your articles obtainable on your own website. As a beginning point, each tad you create initial content, post it on you website. Google looks for and diminishes the searching the web outcomes of duplicate content. Therefore, it’s major that you stake a claim for your content by promoting it on your website before any distribution effort.

3. Embed your keywords and keyword phrases. When creating your articles, be certain to list your keywords and keyword phrases throughout your document. Using the proper keywords is essential for website indexing and search engine optimization.

4. Write articles among a lowest of 600 words. A number of websites that accept and distribute articles would only do so if you meet article requirements such as minimum length. Many of these websites process a large number of articles and spinrt to reduce spam with a minimum word count requirement of 600 words or more.

5. Use article distribution sites. By submitting your projection to the largest article distribution sites you improve the chances of your article being repurposed by third party websites. Sites like eZineArticles.com and GoArticles.com are popular resources for advetisers seeking quality content. You may as well consider article submission software to automate the process for you like, Article Submitter Pro . If you want to automate the whole submission process, I recommend you take a look at ArticleMarketer .

6. Include an About the Author section. At the conclusion of your article, be sure to record an About the Author section. This is one of the most principle things you can do to build coming back links to your site. When a large amount of websites publish your content they are fundamental to include right now section. Make sure that multiple links to your site are most recent in form to build link popularity and improve your search engine result placements.

7. Be persistent. The benefits of prediction marketing are seen over time. As a rule of thumb, you could begin any content marketing campaign with a commitment to acquire and disseminate a minimum of 10 articles. This gives you a good footprint in your district of expertise and builds a quantity of backlinks to your website.

Whether you’re new to article re&wshyp;selling or are an have had to deal with article marketer, each report you produce and distribute provides values to your website when executed correctly. Write quality content, insert an about the author section, and use news story distribution websites. You’ll quickly discover that projection marketing is a happy way to promote a product, website or service!

Vansontan
http://www.articlesbase.com/internet-marketing-articles/article-marketing-front-and-center-504208.html

  • 15
    Nov
    2009
  • Dental Practice Growth: Wendy Briggs on Dealing With Patients the Right Way in Your Practice
    posted by Kris Nickerson

When we talk about the growth of our dental practice, one of the most important things that we have to consider is to deal with our patients the right way! And this is something we focus specifically at our dental practice growth website. In this article, Wendy Briggs will talk about how she, along with her dental team, deal with their patients every day in the office… and eventually get them to pay, stay and refer, which promotes the growth of their dental practice.

Here’s how she spends the day in the office:

Often, I’m asked “Wendy, what is it that you do everyday in the office?”, “What do you say to your patients?”, and “How does it go when you try to introduce your patients to the doctor and the hygiene assistant?”. So, what I tell the patients is that when the doctor comes in, he’s going to talk about any treatment that they need in three categories: Mandatory, Elective or Cosmetic Categories; and we explain each of these categories to them. Mandatory Category refers to anything that is broken, infected or has a cavity. Elective Category refers to anything that by taking care of it now, it can probably save the patients from future problems and can save them money down the road if such concerns are taken care of immediately. Cosmetic Category is anything that could cosmetically enhance their teeth or their smile. So for example, if the patient needs to have braces done; we first tell them that they need the braces, and ask them what area in their mouth bothers them, and then ask them “Is that something that you might like to talk about a solution for?” So, in this case, we tell them that we have a great option called Invisalign, or the clear braces we call “clear aligners”, which are good substitute for the traditional metal braces. We tell them that they just have to wear it at night and that these clear aligners are such a great option for relapse (this is what we call when the patient had braces before but the teeth kind of shifted back and moved). And we tell them that Invisalign is such a great option/solution for relapse is because it is usually very quick, and they can use it around 8-12 months, and they’re right back where they were when the patients got their braces off. And if they’d like the solution, then we can talk to the doctor if the patient is a good candidate for Invisalign. And we also give our patients a “tour” where they can see what’s inside of their mouth (so that they can see it as we see it). With the help of dental technologies, we will be able to let the patient look at what we identify as dark areas in their teeth, discolored areas in their tooth fillings, etc. So we give the patients whatever their Elective and Mandatory options are for the problems that we both see in their mouth. And then we’ll let them choose the options/solutions that they want to have. So following these steps that we do can really help in increasing the number of patients in your practice, and thus promote the growth of your dental practice.

In addition, teamwork is also necessary in the business. You should have a reliable staff that can help you in the X-rays, probing depths, etc. Having a good level of teamwork (with two hygienists and one assistant in our case) can help really help you in gaining more money in a day in your practice. The beautiful thing is when you work hard enough on the systems and develop these systems, ultimately down the road you can just plug the right people in. And although it may seem challenging revising what you’re doing, switching to a different level of hygiene; just hang in there… because I think it’s definitely worth it for the growth of your dental practice. Just keep working hard and good things will just happen!

Ed O’Keefe
http://www.articlesbase.com/business-ideas-articles/dental-practice-growth-wendy-briggs-on-dealing-with-patients-the-right-way-in-your-practice-744489.html

  • 15
    Nov
    2009
  • What to Look for in Dental Billing Software
    posted by Kris Nickerson

Choosing dental billing software is very similar to choosing, say, a new car. Both purchases require a considerable investment, and you have to think of the long term for both. You can make the choice much, much easier (for either case) simply by having a clear list of things that you expect from your purchase.

Maintaining a dentist’s office isn’t easy nowadays. Records have to be constantly updated, payments must be monitored, paperwork must be kept orderly – the list of tasks goes on and on. And that’s just on the clerical side of things. If you want to have any time left over to actually treat patients, it’s a really good idea to get dental billing software to make handling all that paperwork much, much easier.

It’s a relatively new industry, but there are currently a lot of players competing on the dental management software market, which encompasses dental billing and practice applications. Choosing just one for your practice can get a little complicated, so here are some things that you should be looking for in any potential product.

Look for Organization

To say that a lot of documentation goes through the typical dentist’s office is a gross understatement. On the clinical side of operations, there are patient histories, prescriptions and treatment records, just to mention a few. On the financial side, there are invoices, receipts, accounts payable and delivery records. Your dental practice software should be able to organize all that into something you can easily browse and refer to.

Chances are good that images are involved in your documentation. After all, there are patients’ photographs, x-rays, ‘before’ photos and the like. It’s not absolutely necessary, but it’d definitely be a very big plus if your software could handle all your images too, and then integrate the whole collection with your documents.

Look for Automation

Convenience is obviously the main goal behind your getting dental billing software. Consequently, it’s a very big plus when your software can automate some of the more tedious and repetitive tasks for you. Those tasks can include emailing out appointment reminders, payment invoices and digital receipts. They might seem trivial, but the time and energy you save adds up to a considerable amount in the long run.

Any software that can automate those office tasks along with the document duties mentioned earlier should be a strong contender for your software investment money. Having software to handle those two big categories will already free up a lot of resources at the office for the more important things, like caring for patients. At this point, it already goes without saying that your software should handle more than just billing.

Look for Integration

In many cases, the needed features are contained in different programs, or in distinct parts of the same application. Put your money behind dental billing software that can do all those tasks within a single program. When data has to be shuffled back and forth between different programs, it’s likely that some information will get lost in the transfer. Keeping everything within one application mitigates that risk, making for more complete records.

DentiMax Dental Office Solutions is one of those rare software packages that offer complete and all-around management. Even better, DentiMax gives you all those great features in a single, easy-to-use integrated application. You’d be hard-pressed to find a better dental management software package.

Finding software that can fulfill all three requirements isn’t easy, and chances are good that the software itself won’t come cheap. Rest assured, though, that any dental billing software that can go beyond billing and integrate all those tasks is definitely well worth your money. It’ll be expensive in terms of cost at first, but you’ll be paying for long-term benefits that you can enjoy as long as your office stays open.

Albert William
http://www.articlesbase.com/dental-care-articles/what-to-look-for-in-dental-billing-software-675168.html

  • 15
    Nov
    2009
  • Dental Town Adviser Talks About Why It’s the Best Time to be a Dentist Today
    posted by Kris Nickerson

In this article, dental town adviser Ed O’ Keefe will give you an update on what’s happening in the dental profession today that’s new, that’s hot, that is making practices more successful than ever. The dental town adviser will share to you the reason why now is the best time to be in a dental practice. And the dental town adviser will also share to you how to systemize your practice so that you can gain more patients. And this is something they focus specifically at their dental practice website!

Here’s what’s Ed is going to share with you:

Now with the talk of the economy and everything that’s going on, the reality is that there has never been a better time to be a dentist, or to be a marketer of the dental practice right now! And that’s what I have realized as a dental town adviser. With the “baby boomer” explosion that’s occuring right now and seniors living longer than ever before, there’s never been a better time to reposition and start sub-niching dental practices. Repositioning is about making the practice something for a particular demographic group where they have a great deal of discussion to spend whether they have good coverages, and they have problems like, for example, how to market dental implants. I always think like dental implants is the easiest thing to make big money quickly in dentistry, because you have frustrated patients, people out there with dentures and partials/missing teeth who have serious health problems if they don’t have natural teeth or strong teeth, even if they’re fake. Those are real concerns out there, and since people are living longer they want to have the stronger, healthier, more durable teeth. So to market to that kind of population is really simple because they have those kind of dental problems. For example, here’s a person who have bad dentures and partials for years, and there would be a $36,000-dental care required for her to go to the dentist and have the problem taken cared of… plus there would be an additional cosmetic work of course, because once you start to fix the function, you would want to fix the appearance! So marketing your services to this person would be a very good idea, because it would solve the dental problem that she has!

Now, the biggest problems that a lot of doctors have in general is that they get more education, more clinical training, and they think that that’s going to fix their income. But the reality is that the answer lies in the marketing of their services. It’s like your “backdooring” it instead of trying to tell everybody that you’re the best dentist there is (while anyone can say that and everybody’s saying that!). So as a dental town adviser, what we do differently than just about anybody else is we just teach them how to sub-niche and that’s really going to be where the future of the next level of marketing of dentistry is! It’s really like having 2, or 3, or 4 mini practices in one practice! One of the things that we did is in the area of Invisalign. Invisalign is very well known and so I know that a lot of my doctors were promoting Invisalign, and they were struggling with it. They went out and got trained, spent all weekend, and so some of them have tested and tried the Open House. Well, we know how to run seminars so we just shifted the gears, we told them how to run Open House and seminars. And if you do an Open House correctly using marketing, you can’t just throw it out to the open house because you have nobody showing up, but if you do multi-seminar marketing, do it the right way like we teach! We had guys do $100,000 in one day in their dental practices and just recently, one of our implant clients did a workshop for niche-marketing, targeted-marketing, and they went to a little area that’s outside where it’s like a retirement community of people. And within 45 minutes, 20 implant cases came from it and referrals were coming from it. And it went over $200,000 of revenue in the first month and a half. So it’s just kind of like shifting having to do with the thinking of how you’re going with your business, we could do 1 or 2 of these every quarter and sell more dentistry than doing mailers all day long. You see, it’s all about the fact that the dentist has to be willing to change this whole thinking about price, about markets, and about marketing!

As a dental town adviser, what I’m doing is making them very efficient, so really, one of the doctors that I’m best suited for is the guy who’s like actually marketing a verse, who finds it painful, who finds it troublesome, who only likes to do it under a desperate circumstances. It’s because I can actually systemize it in a way that he doesn’t have to pay attention to it everyday, he doesn’t have to be involved in it all the time! You can have periodic events that feed the whole practice. And that’s very cool! In addition to this, one thing we’ve realized especially with dental practices is that the previous scale are continuing to grow and getting off the “dental treadmill” or the “rollercoaster income” kind of analogies. Now, we’re training the staff to run all the marketing for the doctors! So even if it’s a different language to them, we got systems that would teach the staff member or team member, and we do these trainings all the time. So if you hire somebody new, we’ll train them and turn them into a little mini-marketing expert in your office, and that’s the way they should run it, and it creates that ideal lifestyle that we teach our doctors as well. The keyword there is “system”. You should know that all of the wealthy people in America is traced to such systems, and that’s the “make-a-break” difference in businesses, and every dentist should find out about them and investigate them!

Darcy Juarez
http://www.articlesbase.com/business-ideas-articles/dental-town-adviser-talks-about-why-its-the-best-time-to-be-a-dentist-today-744491.html

  • 15
    Nov
    2009
  • Dental Advertising: Marketing Invisalign in Your Dental Business
    posted by Kris Nickerson

In dental advertising, Invisalign is being promoted as a solution for patients who need to have whiter, stronger teeth. How do we market Invisalign in dental advertising? How do we attract more patients to accept Invisalign cases in dental advertising? This article will show you the ways on how to market this solution to your patients appropriately.

By far, the best way to market this solution to dental patients in dental advertising are in 2 ways:

through your staff;

through conducting Invisalign Open House

Through Your Staff:

In promoting Invisalign in dental advertising, your staff has to be educated and trained enough to talk to every single patient who express interest in having straighter, more attractive teeth, and also to help ask people identify their problem. In our practice, we ask our patients a question: “On a scale of 1 to 10, how would you rate your smile?”. The patient would give us various answers. Then the next question we ask them is: “What would make it a 10?”. And we, as a dental team, listen to them. The moment they start talking about how they like to have straighter, whiter teeth, we take down notes and through this we can create a good package of information and sell back the treatment to the patients. The staff also needs to know the core benefits of Invisalign; like it’s invisible, removable and it allows more people to feel more confident instead of wearing the traditional metal braces. And they should share these core benefits to the patients.

Invisalign Open House:

The next thing to do in marketing Invisalign in dental advertising is to do the Invisalign Open House. When you think about conducting an open house there are two things that you should follow:

Strategically Market Your Invisalign Day:

The big mistake that a lot of people do is that they decide to do the open house, but they send out a mailer to their existing patients, and they get maybe 1 to 3 phone calls. That’s kind of expected, because if your going to do an entire open house, and you have an opportunity to make $5000 a case or $15,000 net per case, you need to throw more money at it. You need to have your staff get people to come to it, to get worth a mile going. So what I recommend with all our doctors who plan to do Invisalign Open House is this: you have to start planning the promotions of it 4 or 5 weeks minimum in advanced, to get 2 to 3 direct mail pieces to your existing and inactive patient base in that time (so once a week for the first three weeks to promote it); if you have e-mails, then just send out e-mails to your patients; and if you have phone numbers, you can do two things: either you’re going to physically call everybody, or just do voice broadcasting (which will go out to every single home and it will share with people the details and where to call).

Have Two Schedules For The Event:

The reason for having two schedules for the event is because you can use the same marketing dollar to promote both events, and that’s one thing. The other thing is that some people who can’t make it on a Wednesday night, are going to make it on a Saturday between 10:00 and 1:00. By doing this, you’re going to open up a dual option where people can choose more dentistry.

So, these are the things that you need to remember to market Invisalign to your patients in dental advertising. Take note: if you have a lot of Invisalign patients, they refer more than traditional patients do, and also choose more cosmetic dentistry in your practice!

Ed O’Keefe
http://www.articlesbase.com/business-ideas-articles/dental-advertising-marketing-invisalign-in-your-dental-business-610219.html

  • 15
    Nov
    2009
  • Keeping Your Dental Practice Profitable in 2009
    posted by Kris Nickerson

The current economic situation has created many businesses challenges. Dental practices will need to respond in various ways to encourage consumers to make dentistry a higher priority. Consumers will only delay longer without ongoing reminders. Additionally, current patients need a higher level of communication and stronger referral skills. 

While regular preventive dental visits can be delayed without a short-term downside, significant health problems and personal reasons will not wait for an economic recovery. When emergencies arise and toothaches occur, your dental office should have a public presence to keep your patient numbers on a growth trajectory. Dentists who offer high value services such as Invisalign braces, dental implants, cosmetic dentistry, and smile makeovers should make sure they are the ones these patients will know of when they start looking. Sedation dental marketing is also a way to move consumers who have put off dental treatment because of fear to get the care they need now.

Dick Chwalek - Niche Dental Consultant - marketing seminar

Take these steps to keep your dental office profitable in 2009.

 

The Best Dental Marketing Plan has THREE Elements

> ONE: Be A Publicly, Proactive, Persistent Dental Practice

 

> TWO: Completely Cover Your Current Dental Patients Angle

 

> THREE: Network Your Internet Connection: Dental Website

 

Downturn dental marketing Conclusion

 

Assertive and persistent public and internal communication is essential for your dental practice to be viable today and long term. Dental marketing is not only a good thing it is the only thing that consistently gets consumers and patients enough information in the quantity, quality, and the right time of day for them to absorb it effectively. To achieve the success you want in 2009, get the marketing you need to reach your revenue goals. 

Commentary by Dick Chwalek, President Niche Dental

 

> Niche Dental coaching guides you to better, faster, and fit-your-needs solutions.

Dental Marketing and Communication Consultant

Dick Chwalek
http://www.articlesbase.com/marketing-tips-articles/keeping-your-dental-practice-profitable-in-2009-750225.html

« Previous Entries

Yada Yada Marketing © 2010. All rights reserved.