As a dental marketing consultant, I have come to a conclusion that all that matters in on-line dental marketing is the development and growth of your dental website. By development and growth, I mean getting more and more traffic into your own website and at the same time getting more and more dental patients as well. You need to know the stuff that can help you “beef-up” your own website. Aside from this, everything else is just details in dental marketing.

The Formula For Success!

I have come up with a simple yet special formula to have you on a winning side. If you want to make your life easier and enjoy seeing more and more patients from your on-line dental marketing, take note of this formula: T + C = Cash.

T is for “Traffic”!

T stands for “Traffic”. So what do I mean by the word traffic here in dental marketing? It means the rate on how many people are coming in to your web page everyday as they use the Internet. But bear in mind that I did not use the word “hits”, rather, I made use of the word “people”. These are passionate, enthusiastic and good people who are seeking out the dental professional that they would like to conduct business with. And that is why your web page is built and presented in a way that it gives and satisfies what they want. Your web page must communicate with them in a way that it makes it easy for them to choose you as their own dentist! Then in here, this is where the second part of the equation comes in.

C is for “Conversion”!

C stands for “Conversion”. What do I mean by “conversion”? It means that the people visiting your website (or visitors if you may) becomes your patient. So you “convert” people from visitors to patients. In on-line dental marketing, this is what you would really want, right? You need to know how to structure your own website to get people to enter their name and information, then actually call your office and officially become your patient! If you can’t get people to be your patient through your website, then what you have is a website just sitting out there gathering nothing but Cyber Dust! Now let me expound more on this conversion stuff. Let’s say you are currently getting 100 visitors a month, and you are only getting three new patients from those visits (which can be considered as a 3% conversion ratio). This rate can be improved. If each patient is worth $900 (within a 6 month period), then you are adding $2700 in cash to your practice (take note this does not include the referrals yet!) So, we start by improving your traffic and get it up to over 300 visitors a month. Then we boost your conversion to around 5%. Immediately, you go from getting 3 new patients a month to now getting 15 new patients a month. Let’s say your average new patient value stays the same ( at $900). So, $900 x 15 new patients = $13,500. Isn’t that great? And an increase of $10,800 a month ( that is the difference between getting 15 new patients and 3 new patients a month: $13,500 – $2,700 = $10,800). Multiply that increase by twelve months, and it will give you an amazing $129,600! Not bad, right?

So again, in order to become highly successful in the business of on-line dental marketing, just follow the equation: T+C=Cash. Find ways to build and improve your web page in a manner that it would increase the people visiting your own site, and convert these visitors into your own patients!

Darcy Juarez
http://www.articlesbase.com/business-articles/dental-marketing-online-ed-o-keefe-talks-about-getting-on-top-in-the-business-392715.html

In my dental marketing seminars, I remind my audience that to be successful in their dental marketing business, they should not forget to make use of the Internet. I always give them this scenario in my dental marketing seminars: “Today, more and more people are using the Internet in their daily activities. They shop through e-bay rather than go to the malls, log on to social networking sites rather than meeting people in person, listen to music on-line rather than using the traditional radio,etc. With these facts in mind, the Internet itself can be considered as a good media to promote your dental marketing business”. Sharing this scenario to my audience in my dental marketing seminars would be very helpful for them to visualize the power of the Internet as it will be used in their dental marketing business. So, just how exactly does going on-line become a good strategy for the business? In this article I will show you the four factors supporting this fact.

1st Factor: More And More People Are Logging On To The Internet

More and more people are using going on-line in their daily activities. Growing numbers of people are searching on-line compared to any other media for their service providers; to get chat in social media directories, to get directions to places they want to go, to get in touch with friends through social networking sites, and much more. In my dental marketing seminars, I tell the audience to build their websites in a way that it would increase the traffic of your daily visitors. These visitors could be your potential patients.

2nd Factor: The Power Of Good Keywords

In my dental marketing seminars, I encourage the audience to come up with good keywords, for it can help you become successful in your dental marketing business. Make use of specific keywords (like dental, marketing, or any appropriate ones). This, if done correctly, can help you literally dominate your are in the Internet, and overcome your on-line competitors!

3rd Factor: Every Visit Counts

Always remember that it’s always free to get new patients through the Internet! The idea here is that the more visitors you have on your site, the higher the ranking of your page is. And if your page ranks higher than any other pages in the search engine, then you can get people to find your own website without paying the search engines (google, yahoo,etc.) for every click of the button. This will make your page more famous than any other page there is in your niche. So what I always tell my listeners in my dental marketing seminars is: every visit counts!

4th Factor: Getting The Best Of Both Worlds On-line

In my dental marketing seminars, I tell the audience that if they want to get free,natural traffic and get paid traffic as well, then they can enjoy the best of both worlds on-line. The key here is that when someone searches of the keywords “Your Town Cosmetic Dentist”, you would want to be the one that is displayed all over the search engines. The visitors will be able to see you in every corner of the page. You would always want all doors to lead to you!

I would always encourage my audience in my dental marketing seminars to make use of the Internet in their business, supported by these four factors. It will not only give you more and more new patients, it will also give you more income as well in your business. The more patients you have, the more rewarding it would be for you!

Ed O’Keefe
http://www.articlesbase.com/business-ideas-articles/dental-marketing-seminars-making-use-of-the-internet-545530.html

Anyone and everyone claims to be an expert today. All it takes is a little money. You must have come across various websites offering online degrees and PhD’s, so how does it really matter?

The only way to prove your expertise on the internet’s public domain is to publish the evidence of it. By writing article son your subject of expertise and publishing on the internet, you can reap rich rewards by not only enhancing your stature as an expert but also by earning a lot of money in the process. You might not necessarily write thesis on the chosen subject but at least you can show your knowledge and experience in the field through this medium.

What If you cannot write?

Not able to write, especially in English can be a definite disadvantage on the internet. You may be a real expert in oil refining, but if you cannot express in writing, how does the world recognize this. There are a lot of people who do not write, not because they can’t but because they are afraid to. A lot of psychological problems like dyslexia etc also exist. Well, not to fret. There is a way out too.

There are a lot of people out there who know how to write and they do it for a living. You can hire a copywriter, explain what needs to be written and ask them to write. Although you are unable to write, you certainly can judge a good writer by his or her writing skills.

You could also try buying a few PLR articles or source your articles from various article directories across the internet. These articles are built in a way to appeal to the search engines. All you need to do is to edit them and make them suit your purpose. You could do this yourself or again take help of a hired copywriter.

This process also known as ghost writing, can be used with your byline or resource box that points to your URL, thus driving traffic to your site while enhancing your expert status with search engines.

What are Article Directories?

You may come across sites that offer free content on the internet. These are directories that have articles written by experts in various fields. They are normally classified and offer good quality content. You can use the content from article directories on your website, but keeping them intact along with the resource box that may have a link to the site of the author. The only hitch is that you are having some other expert’s article on your site with a link that may drive your customers to them.

Using the article directory, the other way round is more profitable. You should submit batches of articles in your field of expertise on these directories and let customers come to you through others websites that may use your articles for content.

Using article directories either way, is always profitable depending on your field of expertise and business plan.

Richard Cunningham
http://www.articlesbase.com/online-promotion-articles/article-directory–how-to-use-an-article-directory-to-prove-your-expertise-94376.html

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